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Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America®
are joining together for a text-to-donate and online campaign to help
solve hunger, which affects one in six Americans
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Ford is providing up to $250,000 in matching donations, part of $1.3
million in hunger-related assistance the company and its charitable
arm, Ford Fund, are contributing this fall
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Campaign culminates at Ford Motor Company’s Quick Lane Bowl, Dec. 26,
at Ford Field in Detroit
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America®
are teaming up this fall to tackle an issue that affects one in six
Americans: hunger.
Starting Nov. 14, supporters can make a $10 donation to Feeding America
by texting MEAL to 50555*. The campaign will culminate at the Quick Lane
Bowl, which takes place at 4:30 p.m. EST, Dec. 26, at Ford Field in
Detroit. Ford’s Quick Lane Tire & Auto Center is title sponsor for this
inaugural college football game, which airs nationally on ESPN.
With a network that services all 50 states, including 200 local food
banks and 60,000 pantries and meal programs, Feeding America is the
nation’s largest domestic hunger-relief organization. A $10 donation
helps Feeding America provide 100 meals on behalf of member food banks.
Ford will provide up to $250,000 in matching donations, ensuring a
minimum donation of $150,000. The donation is part of $1.3 million in
financial support, grants, vehicles and other assistance Ford Motor
Company and its philanthropic arm, Ford Fund, are contributing to
hunger-relief organizations this fall.
“Each year, 49 million Americans – including 16 million children –
struggle with hunger,” said Jim Vella, president, Ford Motor Company
Fund and Community Services. “We are proud to use the national stage of
the inaugural Quick Lane Bowl to build on Ford’s long history of
addressing hunger issues.”
Each donation will appear on a person’s phone bill through the
respective mobile service carrier. People can make multiple text
donations, as well as donate any denomination online at www.feedingamerica.org/QuickLane.
Donations are tax deductible.
“Ford Motor Company has been a long-standing partner in the fight
against hunger,” said Nancy Curby, vice president of corporate
partnerships at Feeding America. “At a time when many of us will be
surrounded by our own families, this campaign with Quick Lane and Ford
Motor Company provides a simple, easy opportunity for everyone to help
provide meals for families in need this holiday season.”
Ford will promote the Feeding America campaign through its more than 700
Quick Lane Tire & Auto Centers across the United States. Operated by
Ford dealers, Quick Lane offers fast, no-appointment, routine vehicle
maintenance such as oil and filter changes, light repair services
including brake repair, and tire replacements on all vehicle makes and
models.
The Detroit Lions will work to encourage fans to support the campaign as
part of their ongoing hunger-relief and wellness programs with Ford. The
Lions are hosting the 2014 Quick Lane Bowl, which features teams from
the Big Ten Conference and Atlantic Coast Conference.
*Note:Charges will appear on the supporter’s wireless
bill, or be deducted from a prepaid balance. All purchases must be
authorized by account holder. Must be 18 years of age or have parental
permission to participate. Message and data rates may apply. Text
STOP to 50555 to STOP. Text HELP to 50555 for HELP. Full Terms:
mGive.org/T. Privacy Policy: mGive.org/P.
About Ford Motor Company
Ford
Motor Company, a global automotive industry leader based in
Dearborn, Michigan, manufactures or distributes automobiles across six
continents. With about 189,000 employees and 65 plants worldwide, the
company’s automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
About Quick Lane
Ford’s Quick Lane Tire & Auto Centers offer fast, no-appointment,
routine vehicle maintenance such as oil and filter changes, light repair
services including brake repair, and tire replacements on all vehicle
makes and models. Customers can visit www.quicklane.com
to find a center that is closest to them, print savings coupons and
review maintenance tips to keep their vehicle running at peak
efficiency. This site includes information on how to spot tire wear, how
to jump-start a battery and even a series of tips to improve a vehicle’s
fuel economy.
About Feeding America
Feeding America is the nationwide network of 200 food banks that
leads the fight against hunger in the United States. Together, we
provide food to more than 46 million people through 60,000 food pantries
and meal programs in communities across America. Feeding America also
supports programs that improve food security among the people we serve;
educates the public about the problem of hunger; and advocates for
legislation that protects people from going hungry. Individuals,
charities, businesses and government all have a role in ending hunger.
Donate. Volunteer. Advocate. Educate. Together we can solve hunger.
Visit www.feedingamerica.org,
find us on Facebook or follow us on Twitter.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
Contacts:
Ford Motor Company
Elizabeth Weigandt
313.845.4147
eweigand@ford.com
or
Ford
Motor Company Fund
Todd Nissen
313.322.4898
tnissen@ford.com
or
Feeding
America
Ross Fraser
312.641.6422
rfraser@feedingamerica.org
Source: Ford Motor Company
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