BIG !deas panel features top retailers and RFID experts
NEW YORK -- (Business Wire)
Avery Dennison Retail Branding and Information Solutions (RBIS) (NYSE:
AVY), a global leader in apparel, footwear and RFID-enabled solutions,
attended the 2016 National Retail Federation’s (NRF) 105th Annual
Convention and EXPO yesterday at the Jacob K. Javits Convention Center
in New York City. Avery Dennison RBIS also showcased its latest
products, services and RFID technologies at NRF’s EXPO hall. The
demonstration featured the impact of RFID on inventory accuracy on the
retail consumer experience, a sneak peek of its upcoming printer series,
in addition to an interactive smart mirror demonstration, in
collaboration with Oak Labs. Furthermore, Avery Dennison RBIS hosted a
BIG !deas panel discussion on RFID technology and the impact on consumer
experience, moderated by Fast Company and featuring industry
experts from Rebecca Minkoff and adidas.
Avery Dennison is invested in RFID technology as a way to change the
future of retail by delivering a seamless consumer experience and
increasing sales and profits in a time when consumers are more informed,
empowered and demanding than ever before. As the lines between the
physical and digital world blur, brands must differentiate themselves to
encourage customer loyalty – and RFID serves as a key enabler in
improving the retail consumer experience.
“Technology has drastically enhanced the consumer experience and RFID is
at the forefront of this change,” notes Francisco Melo, vice president,
Global RFID for Avery Dennison. “From item-level visibility to smart
mirrors, RFID has helped to transform the traditional brick-and-mortar
storefronts into interactive digital spaces, seamlessly integrating
technology that improves the retail experience for shoppers and retail
associates.”
Panel Discussion
Avery Dennison RBIS hosted the BIG !deas panel discussion yesterday,
January 18 from 11:00–11:45am. The panel, titled “Merging the Physical
and Digital World to Enhance Consumer Experience,” focused on how RFID
technology is improving the consumer experience in retail. Panelists
discussed topics ranging from on-floor availability and stock accuracy
to the ever-increasing impact of omni-channel and the growing trend for
in-store interactive experiences being used by brands to differentiate
themselves in the marketplace.
The panel was moderated by Neal Ungerleider, writer at Fast Company,
who was joined by top retail and RFID experts, including:
- Uri Minkoff, co-founder and CEO, Rebecca Minkoff
- Tobias Steinhoff, senior director of Business Solutions, adidas
- Francisco Melo, vice president Global RFID, Avery Dennison
- Dr. Bill Hardgrave, dean and Wells Fargo professor Herbert
College of Business, Auburn University
For more information, follow Avery Dennison RFID on Twitter at @AvyDenRFID.
EXPO Booth
Avery Dennison presented its newest solutions at NRF’s EXPO in Booth
3352. The booth allowed participants to journey through an interactive
consumer experience, showcasing how Avery Dennison’s integrated global
solutions are essential to inventory optimization, supply chain agility
and visibility across channels. The booth featured:
- The Consumer Journey
-
Visitors learned how the consumer is at the center of everything
Avery Dennison does. From global trend research, product and
technology innovation, to the very latest in branding solutions
and RFID technology - all driving toward the goal of an enhanced
consumer experience.
- Printer Solutions
-
Avery Dennison featured its 9419 In-Store Printer, set to release
in spring 2016. The 9419, a new, innovative solution, creates
branded tags for reticketing, shipping labels or in-store pick and
pack.
- Price Management
-
Via a hands-on experience, visitors learned how Avery Dennison
price management solutions accelerate performance through
integrated in-plant, distribution center and store-level solutions
that reduce complexity, while improving speed and accuracy.
- Brand Protection & Loss Prevention
-
Visitors also interacted with the latest globally available
security solutions, including mobile device track-and-trace as
well as theft recovery and anti-tamper pressure sensitive and RFID
labels.
- Interactive Fitting Room Consumer Experience
-
In collaboration with Oak Labs, Avery Dennison profiled the RFID
Interactive Mirror, featuring the Oak Interactive Fitting Room,
which gave attendees the opportunity to experience how RFID
triggers the mirror in an interactive dressing room and drives
item-level experiences. The smart mirror allows customers to
request new sizes and accessories, and choose alternative lighting
options, among other exciting features.
- Food Stock Accuracy and Visibility
-
Avery Dennison highlighted the latest in fresh food RFID
technology as well as conventional labeling technology via the
Freshmarx 9417 automated date coding printer. Both solutions aim
at improving fresh food stock accuracy and visibility, leading to
reduced waste and increased profitability.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.6 billion division of Avery Dennison (NYSE: AVY).
Avery Dennison RBIS provides intelligent, creative and sustainable
solutions that elevate brands and accelerate performance throughout the
global retail supply chain. We elevate brands through graphic tickets,
tags and labels, embellishments and packaging solutions that enhance
consumer appeal. We accelerate performance through RFID enabled
inventory and loss prevention solutions, price management, global
compliance, and brand security solutions. Based in Westborough,
Massachusetts, Avery Dennison RBIS responsibly serves the global
marketplace with operations in 115 locations, 50 countries, across 6
continents. For more information, visit averydennison.com/RBIS.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are
an integral part of products used in every major market and industry.
With operations in more than 50 countries and more than 25,000 employees
worldwide, Avery Dennison serves customers with insights and innovations
that help make brands more inspiring and the world more intelligent.
Headquartered in Glendale, California, the company reported sales of
$6.3 billion in 2014. For more information, visit www.averydennison.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160119006518/en/
Contacts:
Avery Dennison RBIS
Leah Johnson, (774) 262-2373
leah.johnson@averydennison.com
or
Ruder
Finn
Nina Steinberg, (212) 593-5812
steinbergn@ruderfinn.com
Source: Avery Dennison
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