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Since hitting dealer lots in August 2013, the 2014 Ford Fiesta ST has
made a splash, racking up 22 industry awards for performance, handling
and value
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The hot little hatchback most recently won a spot on the 2014
Automobile Magazine All-Star list, making it perhaps the most-awarded
performance subcompact in history; Fiesta ST has earned more honors
than any small performance vehicle from Ford ever
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Fiesta ST is not only capturing critical acclaim, it is helping Ford
win over coveted new buyers
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
The 2014 Ford Fiesta ST will need a bigger trophy room.
The hot hatch has earned 22 awards since going on sale last year, most
recently being named a 2014 Automobile Magazine All-Star (www.automobilemag.com/2014allstars).
“High-technology hot rods like Fiesta ST have helped make fast driving
possible for buyers of small cars – even those with modest budgets,”
said Jean Jennings, editor-in-chief, Automobile Magazine. “It’s a bullet
on the road, with a turbocharged four-cylinder engine that sounds like a
mini-Ferrari when flogged, supportive Recaro seats and clean shift
action. Designed and engineered collaboratively by Ford’s U.S. and
European operations, Fiesta ST is a testament to the success of the One
Ford global vehicle development philosophy.”
Amy Marentic, Ford marketing manager, global small and medium cars, said
there’s really nothing else on the market quite like Fiesta ST. “It’s
fun to drive, full of high-tech features and packaged at an affordable
price,” she said. “It’s no wonder Fiesta ST is not only winning awards,
but that the honors range in scope from performance to value and
everything in between.”
Fiesta ST is the most-awarded performance subcompact Ford has ever made.
The car has earned these awards:
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Automobile Magazine, 2014 All-Star
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Top Gear (U.K.), Car of the Year
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Echappement (France),Sports Car of the Year
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Auto Express (U.K.), Best Hot Hatch
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Scottish Car of the Year, Best Hot Hatch
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Car (Spain), Top 11 Sports Cars
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Sunday Times (U.K.),No. 1 Hot Hatch
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Autocar (U.K.),Best Value Driver’s Car
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Car and Driver,10 Best
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Gear Patrol,GP100 Top Gear
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Popular Mechanics,2014 Automotive Excellence Award for Handling
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Esquire Magazine,Small Car of the Year
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Culture Map – Houston,Hot Compact of the Year
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Autobytel,2014 Compact Car of the Year
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MotorWeek,Drivers’ Choice Award for Best Subcompact Car
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Hagerty,2014 Hagerty Hot List
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About.com,Best New Cars of 2014
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China Auto Pictorial,Performance Car of the Year
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Top Gear (China),Best Performance Car in 2013
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National Business Review, Sports Car of the Year 2013
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U.K. Car of the Year, Best Performance Car
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kbb.com,10 Coolest New Cars Under $25,000 of 2014
Team members behind Fiesta ST and other Ford vehicles are notable on
their own terms. Ford won Dynamics Team of the Year, while Team RS lead
for vehicle dynamics David Put was named 2013 Dynamicist of the Year by
Vehicle Dynamics International.
This jury of automotive journalists from around the world hailed the
work of members of the Ford team as a ''stand-out in all segments.''
“If you have not driven a new Ford in the last year, go do so now,” said
Phil Morse, judging for Vehicle Dynamics International. “The vehicle
dynamicists have apparently been turned loose and allowed to run amok,
resulting in cars that are subtle, responsive, and an absolute pleasure
to drive.”
Along with all the accolades it is collecting, Fiesta ST is winning the
attention of customers Ford had hoped would find the hot hatch an
appealing option. Some facts about buyers of Fiesta ST:
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50 percent are under 35 years old, compared to 23 percent of Ford
brand customers
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Average age is 39, 10 years younger than Ford brand customers
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54 percent have at least a bachelor’s degree, compared to 50 percent
of base Fiesta buyers
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30 percent have a household income of at least $100,000, compared to
26 percent of base Fiesta buyers
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30 percent live in California
This is a demographic that’s considered a difficult target for
automakers.
“Common knowledge had it that this group didn’t care about driving, or
if they did, they opted for import brands,” said Marentic. “But the
feedback we’re getting from customers and the awards Fiesta ST keeps
winning prove again and again we really accomplished something special.”
Customer feedback shows Fiesta ST drivers take their car to the track to
run, but they also use it as a daily driver. The car is designed to be
fun, but it rewards drivers with exceptional fuel economy – Fiesta ST
returns an EPA-estimated 35 mpg on the highway.
Another perk of purchasing Fiesta ST is that owners are offered the
chance to learn firsthand the capabilities of their performance car at
Ford’s ST
Octane Academy, a complimentary program for drivers of the new
hatchback, as well as owners of 2013 and 2014 Ford Focus ST.
ST Octane Academy provides Fiesta ST and Focus ST owners with a full
immersion into the Ford ST experience, along with driving instruction
and extensive course time with professional instructors. The intent is
to demonstrate to owners the performance capabilities of their car and
help improve their driving skills – all while having fun.
About Ford Motor Company
Ford
Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 181,000 employees and 65 plants worldwide, the
company’s automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
Contacts:
Ford Motor Company
Jayson Demchak, 313.594.4265
jdemcha1@ford.com
Source: Ford Motor Company
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