New product line designed to meet the needs of the 24-hour athlete
Third-party tested for banned substances
LOS ANGELES -- (Business Wire)
Herbalife
Ltd. (NYSE:HLF) announced today the Canadian launch of its
Herbalife24™ product line, a comprehensive performance nutrition program
designed to meet the nutritional needs of the 24-hour athlete.
Herbalife 24- Canada (Photo: Business Wire)
Herbalife24™ consists of five products that allow athletes to customize
their nutrition program based on their specific sport, day-to-day needs
and training demands. Each product is tested for banned substances by an
independent third-party laboratory (NSF International, Inc.*) assuring
athletes that what they put into their bodies is exactly what is listed
on the label. Herbalife24™ products do not contain any artificial
flavors or sweeteners and include:
Formula 1 Sport: Dairy-based protein meal replacement shake with
carbohydrates, and 20 vitamins and minerals, which lays a solid
nutritional foundation for performance.
Hydrate: Advanced hydration product with minerals that help in
replenishing and rehydration following exercise-induced dehydration and
with less than 15 calories and only 1g of sugar.
Prepare: Pre-workout product with creatine, which supports muscle
strength, power and performance in repetitive bouts of brief,
high-intense activity.
Rebuild Strength: Post-workout muscle building product with a
blend of free amino acids, whey and casein proteins, along with vitamins
and minerals to help rebuild muscle and repair body tissues after
exercise.
Restore: Night time product which helps in connective tissue
formation and supports immune function with provitamin A.
"We are excited to launch Herbalife24 in Canada, a sports performance
line that satisfies a need in the market; designed with the unique
demands of athletes in mind," said Ibi Fleming, senior vice president
and managing director for Herbalife North America. "It also furthers our
commitment to continue introducing high quality products in the Canadian
market with even more targeted nutrition to meet the demanding needs of
sports and fitness enthusiasts."
"We understand that there is more to performance nutrition than pre-,
during, and post-workout products," said John Heiss, Ph.D., director,
sports and fitness for Herbalife. "This enables us to support all
athletes to take their training and performance to the next level,"
concluded Heiss.
Herbalife24™ products are available exclusively through a network of
Independent Herbalife Members. Herbalife24™ products have a suggested
retail price starting at $38.60 CAD. To find an Herbalife Member or
learn more about the products, please visit www.Herbalife24.ca.
Product photography is available upon request.
About Herbalife Ltd.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that sells
weight-management products, nutrition supplements and personal care
products intended to support a healthy lifestyle. Herbalife® products
are sold in more than 90 countries to and through a network of
Independent Herbalife Members. The company supports the Herbalife Family
Foundation and its Casa Herbalife program to help bring good nutrition
to children. The Herbalife website contains a significant amount of
financial and other information about the company at http://ir.Herbalife.com.
Herbalife encourages investors to visit its website from time to time,
as information is updated and new information is posted.
* All Herbalife24™ products are tested by NSF International, Inc. and
are Certified for Sport.® based on the following criteria:
Tested -
Clean of athletic banned substances;
Verified - Meets label
claims and contaminant test criteria; and
Audited -
Manufacturing facility is GMP compliant.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140909006488/en/
Contacts:
Herbalife
Marco Gonzales, 310-258-7120
marcog@herbalife.com
Source: Herbalife Ltd.
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