Extends Reach in Live, Digital Magazine and Original Video
Programming to 55 Series with Top Creators and Talent, including Simon
Cowell, Scott Stuber, Naomi Campbell, Michelle Rodriguez and Katie Couric
NEW YORK -- (Business Wire)
Yahoo Inc. (NYSE:YHOO) today announced at its 2015 Digital Content
NewFront, 18 new series across Live, Digital Magazines and Original
video programming as well as new advertising opportunities. The new
series, along with other newly launched programming being highlighted
from the Digital Magazine properties and the company’s current Live and
Original content, make up 55 video series within Yahoo’s digital video
slate.
The presentation was hosted by Community star Joel McHale and
opened with a performance by Grammy® nominated producer/DJ Steve Aoki.
Yahoo executives, including Marissa Mayer, Yahoo CEO, Kathy Savitt, CMO
and Head of Media, Lisa Utzschneider, SVP, Sales, Americas, and Lisa
Licht, SVP, Marketing Partnerships, presented the new content and
advertising opportunities to a packed audience at Lincoln Center’s Avery
Fisher Hall.
“Over the last year we’ve made strategic investments in our three
digital content pillars, Yahoo Live, Yahoo Digital Magazines and Yahoo
Originals,” said Kathy Savitt, CMO and Head of Media at Yahoo. “We’re
pleased to be extending those investments into premium video content
offerings to guide our users to the best, most relevant content and the
world’s best storytellers to our global audience.”
“We know that advertisers want to tap into premium video content that
connects them with engaged audiences across devices, and they also want
to buy video ads programmatically,” said Lisa Utzschneider, SVP, Sales,
Americas at Yahoo. “With our new slate of digital video programming and
a wide variety of video ad formats and buying options, we’re helping
advertisers meet business objectives - whether they want to buy a show,
buy a channel or buy an audience segment.”
A selection of the new programming includes: Ultimate DJ, a
global Electronic Music competition-style live series executive produced
by Simon Cowell, Patrick Moxey, Hamish Hamilton, Ian Stewart, and Kelly
Belldegrun; a renewed partnership for a second year with Live Nation to
live stream concerts with the addition of festivals; The Pursuit, a
new scripted original long-form series from Scott Stuber and Beth
McCarthy Miller; and multiple new programs from Yahoo’s Digital
Magazines, including I Am Naomi, starring executive producer
Naomi Campbell, and Riding Shotgun with Michelle Rodriguez,
starring executive producer Michelle Rodriguez; among others.
Yahoo
Live is the Ultimate Digital Destination for Live Music Video and the
New Home to Daily Live News, Finance and Entertainment Programming
Yahoo Live launched in July 2014 as the ultimate destination for online
live music and events, which included a partnership with Live Nation to
stream live concerts throughout the year. Since its origin, live
programming on the site has had more than 110 million streams.
Yahoo is expanding live video programming to offer more than ever
before. In addition to Ultimate DJ and the continuation of the
successful partnership with Live Nation, Yahoo will add the largest
music festivals and concerts featuring top artists. Additionally, Yahoo
has announced the iHeartRadio Concert Seriesin
partnership with iHeartMedia to broadcast top events. Superfan Live,
which will offer after-shows for prime time television fan-favorites, Everybody’s
Business, a live weekly show on Yahoo Finance and Yahoo News Live
with Yahoo Global News Anchor Katie Couric and the Yahoo News team, were
also part of the new Live programming announcement.
Yahoo’s
Digital Magazine Channels Expand Offering with 14 Newly Announced Shows
that Include Naomi Campbell, Michelle Rodriguez and Yahoo’s Editors
Yahoo Digital Magazines, which launched in 2014, are now made up of 13
Digital Magazines, including No. 1 category leaders Yahoo Style, Yahoo
Beauty, Yahoo Movies, Yahoo Travel and Yahoo Parenting.1 The
focus for the first year was about launching with great writing,
photography and design. This year, Yahoo Digital Magazines are evolving
to become full digital video channels. Many of the company’s Digital
Magazines already feature video series garnering over 1 million views
per episode.
Yahoo announced 14 new video series for a total of 47 original series
across Yahoo’s Digital Magazine Channels. In addition to I Am Naomi
and Riding Shotgun, other new series include Thug Kitchen, YourTech,
#OneSmallThing, NewsBites, Viewfinder, Made It
With, Made Good, MLB Condensed Games and Offensive
Interference, along with Superfan Live, Everybody’s
Business and Yahoo News Live, which were included as part of
the company’s Live announcement.
Yahoo
Announces New Comedy Series “The Pursuit” from Scott Stuber and Beth
McCarthy Miller
Yahoo Screen recently launched the sixth season of Community, and
series premieres of Sin City Saints and Other Space.
Adding to the slate of original long-form programming, Yahoo announced a
new comedy series, The Pursuit, from executive producers Scott
Stuber and Dylan Clark, and director and executive producer Beth
McCarthy Miller. The Pursuit is about what it means to be in your
late 20s in 2015 in Manhattan, with an edgier, 21st century take on Friends
in the era of social media. The series will follow a group of
characters in pursuit of what their generation desires: success, love,
material wealth, happiness...or maybe some, all or none of the above.
Yahoo
Partners with Millward Brown Digital to Enhance Digital Ad Measurement
Yahoo also announced a new partnership with Millward Brown Digital, a
leader in brand and digital measurement, that will provide more scalable
brand impact measurement for digital ad campaigns across Yahoo. This
offering will enable brand marketers to measure and optimize brand lift
metrics for all their campaigns across Yahoo and the brands extensive
network.
More information about Yahoo’s Digital Content NewFront announcements
can be found at yahoo.tumblr.com
and https://advertising.yahoo.com/Blog/.
1 Source: March 2015 comScore Multi Platform Custom Category
About Yahoo
Yahoo is a guide focused on making users' daily habits inspiring and
entertaining. By creating highly personalized experiences for our users,
we keep people connected to what matters most to them, across devices
and around the world. In turn, we create value for advertisers by
connecting them with the audiences that build their businesses. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150427006484/en/
Contacts:
Yahoo Inc.
AJ Sarcione, 212-571-8357
sarcione@yahoo-inc.com
Source: Yahoo Inc.
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