P&G Incident Rates Drop 28 Percent; Additional Steps Taken with New
Bitter-Tasting Film For Pacs and New Safety Campaign
Company Website:
http://www.pg.com
CINCINNATI -- (Business Wire)
P&G (NYSE:PG) announced today that in connection with an ongoing effort
to help safeguard children from accidents with laundry pacs, it's
dialing up its safety awareness campaign among parents with Safe Kids
Worldwide, adding a bitter taste to the outer layer of its Tide, Gain
and Ariel laundry pacs in North America this fall, and enhancing its TV,
print and advertising campaign promoting safety.
P&G made changes to its package, and today the containers have more
secure closures and are opaque, so the contents are not visible. Because
children are still accessing the product - often because the package is
left open, pacs are left outside of the container, or within reach of
kids - P&G partnered with Safe Kids Worldwide and also debuted a TV,
print and digital advertising campaign earlier this year about its safe
use and storage.
https://www.youtube.com/watch?v=ZEfn_Si5jWk
“We are seeing a 28 percent decline in the rate of incidents relative to
the number of our laundry pacs in the market, but we want to see more
progress which is why we're taking these important additional steps,"
said Shailesh Jejurikar, President of P&G Fabric Care, North America.
“Accidents happen regardless of a laundry pac’s color or design, so we
are focused on reducing access to the packet and its contents.”
In June, the European Commission enacted new standards for laundry pacs,
and P&G is bringing those standards to North America later this year. In
addition to the bitter-tasting substance, the packet is designed to
delay release of the liquid in the laundry pacs, which will help give a
child the chance to spit the packet out. The pacs must also withstand
the average squeezing pressure of a small child. This is the latest in a
series of interventions in Europe, where incident rates have also
dropped in countries like Italy, the United Kingdom, and Ireland.
Today, about 12,000 of estimated 2,200,000 calls to U.S. Poison Control
Centers every year are related to laundry pacs. P&G recently launched a
campaign “Up, Up, and Away” and is working with Safe Kids Worldwide to
reach parents in local communities from June to September through the
various on-the-ground coalitions affiliated with Safe Kids Worldwide.
"Little kids tend to discover the world by putting everything in their
mouths," said Kate Carr, President and CEO of Safe Kids Worldwide. “We
want to remind parents of the importance of keeping liquid laundry
packets, and all household cleaners, out of sight and reach of children.”
The “Up, Up, and Away” campaign builds on the multi-year, industry-wide
KEY Pledge campaign led by the American Cleaning Institute, which raises
awareness and inspires action among parents and caregivers to keep
laundry detergent pacs away from children.
P&G introduced Tide Pods in 2012, Gain Flings in 2014 and Ariel Pods in
2015. Laundry pacs are used in over 26 million U.S. homes, and P&G
brands comprise 80 percent of laundry pac sales.
About Procter & Gamble
P&G serves nearly five billion
people around the world with its brands. The Company has one of the
strongest portfolios of trusted, quality, leadership brands, including
Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®,
Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®,
Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®.
The P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150630006474/en/
Contacts:
Procter & Gamble
Anitra Marsh, 513-983-6708
marsh.ac.2@pg.com
Source: Procter & Gamble
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