Motion Picture Exhibitor is First Theater Chain to Offer the Organic,
Fruit Juice Sweetened Juice Drinks Nationwide
PLANO, Texas -- (Business Wire)
Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s leading motion
picture exhibitors, announced it is the first national theatre chain to
offer Honest Kids organic juice drinks. Starting immediately, the
beverages are available in all of their 334 cinemas nationwide. Honest
Kids organic beverages, 40 calories per pouch, are fruit juice sweetened
and contain half the sugar of the leading kid’s juice drinks*. They will
be available for sale individually as well as in Cinemark’s Movie Snack
Packs.
“Today’s parents are more interested than ever in providing low-calorie
drink options containing juice to their children,” said Phillip Couch,
SVP of Food, Beverage & Amusements at Cinemark. “And Cinemark strives to
provide the best options to its customers so their time at Cinemark will
be a great experience. Kids can enjoy a delicious juice drink as part of
their Cinemark Movie Snack Pack, while parents can feel good about their
children having a refreshment made of high-quality ingredients that is
low-cal and non-carbonated.”
Cinemark will offer these Honest Kids juice drink varieties in its
Cinemark Movie Snack Packs:
- Appley Ever After - A refreshing, organic apple juice
drink from concentrate that will leave your taste buds feeling happy
and satisfied, just like a classic storybook ending.
- Super Fruit Punch - Grape, strawberry and watermelon
juices unite to truly pack a punch. These three fantastic fruits
combine their powers of refreshment to give kids a delicious drink to
conquer their thirst.
The Honest Kids juice drinks contain 100% daily value Vitamin C.
“We’re thrilled to be part of Cinemark’s efforts to offer a fresh movie
experience to their younger viewers,” said Seth Goldman, Honest Tea
co-founder & TeaEO. “What a fun way to introduce organic drinks to a
family.”
*Honest Facts: Honest Kids contains 9g. of sugar per 6.75 fl. oz. pouch.
The leading kids’ juice drinks in single-serve packaging contain
approximately 20g. of sugar per 6.75 fl. oz. serving. (Note: many
leading kids’ juice drinks come in 6 fl. oz. pouches)
ABOUT CINEMARK HOLDINGS, INC.
Cinemark is a leading domestic and international motion picture
exhibitor, operating 486 theatres with 5,595 screens in 40 U.S. states,
Brazil, Argentina and 11 other Latin American countries as of March 31,
2014. For more information go to investors.cinemark.com.
Honest Tea
Honest Tea seeks to create and promote great-tasting, healthier, organic
beverages and extend economic opportunities to communities in need.
Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling
organic bottled tea company specializing in beverages that are Just a
Tad Sweet®. Honest Tea’s product lines include: ready-to-drink bottled
teas, Honest® Ade and Honest® Kids organic thirst quenchers, Honest®
Freshly Brewed iced tea and Honest® Fizz naturally sweetened
zero calorie sodas. All teas and juice drinks are USDA Organic and all
tea leaf varieties are Fair Trade Certified™. In addition to being
recognized by the United States Healthful Food Council for helping
change the food landscape, Honest Tea is a multi-year winner of awards
from the Alliance for Workplace Excellence and is a Montgomery County,
MD Certified Green Business. Honest Tea has won Men’s Health “Best
Bottled Tea” for the last six years and has been included in Women’s
Health magazine’s “125 Best Packaged Foods for Women” for the last three
years in a row. Honest Tea is an independent operating unit of The
Coca-Cola Company. For more information: www.honesttea.com.
Contacts:
Cinemark
James Meredith, 972-665-1680
Vice President, Head of
Marketing and Communications
communications@cinemark.com
or
Honest
Tea
Dan Forman, 301-652-3556
Director of PR & Digital Media
DForman@Honesttea.com
Source: Cinemark Holdings, Inc.
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