Campaign will donate $1 for every mention of #IAMPROTECTIVE on
Sept. 20
Company Website:
http://www.protective.com
BIRMINGHAM, Ala. -- (Business Wire)
The Protective Life Foundation and Nick’s Kids Fund have announced plans
for a social media blitz to benefit Nick’s Kids Fund on September 20.
The event is designed to raise awareness for Nick’s Kids and the “I AM
PROTECTIVE” campaign by asking people to share what they are most
protective of with the hashtag #IAMPROTECTIVE. For every post to
Twitter, Facebook or Instagram with the hashtag #IAMPROTECTIVE, the
Protective Life Foundation will donate $1 to Nick’s Kids Fund, up to
$10,000.
Nick's Kids Fund is an organization founded by Terry and Nick Saban to
honor Coach Saban’s late father, Nick Lou Saban. Mr. Saban always wanted
to help young people, and the Nick’s Kids Fund, which focuses on child,
family, teacher and student causes, was created to fulfill his dream.
Terry Saban said, “Since arriving in Tuscaloosa, Nick’s Kids Fund has
been able to support more than 100 organizations in Alabama. Providing
food and shelter for disadvantaged children, building 15 homes with
Habitat for Humanity, and constructing playgrounds are just a few
projects we are proud to have accomplished. On Saturday, through the
campaign with Protective Life, we encourage people to support Nick’s
Kids and this message!”
Kate Cotton, VP of Community Relations for Protective, said, “The
Protective Life Foundation is excited about the opportunity to support
Nick’s Kids Fund. Its focus aligns with the Foundation’s commitment of
serving people by contributing to the welfare and quality of life in our
local communities.”
The donation and social effort are part of the overall “I AM PROTECTIVE”
campaign from Protective Life Insurance Company. This campaign is
designed to allow people from all walks of life to share their stories
about the people and things that matter most to them. Stories, photos
and videos will be archived and visible to the public at www.iamprotective.com.
For more information about the Protective Life Foundation please visit, http://www.protective.com/about-us/giving-back/.
To become a part of the #IAMPROTECTIVE movement, please visit www.iamprotective.com.
ABOUT NICK’S KIDS FUND
Terry and Nick Saban started Nick's Kids Fund in 1998 as a non-profit
organization dedicated to supporting children, family, teacher and
student causes. Nick's Kids Fund supports many organizations throughout
the year, but focuses mainly on their annual giveaway in the fall.
During this event Nick and Terry Saban distribute funds for the year to
very deserving and gracious organizations. Nick's Kids is the official
charity of Nick Saban and his family.
ABOUT PROTECTIVE LIFE INSURANCE COMPANY
Protective Life Insurance Company helps provide financial security
through innovative, valuable and affordable insurance and investment
products. For more than 100 years, the mission of the company has
remained alive in its name. Protective is committed to tearing down the
barriers that prevent people from enjoying the peace of mind and
satisfaction that come from taking care of their future financial needs
and the needs of those who depend on them. By enabling more people to
confidently protect their tomorrow, we provide them the freedom to
embrace their today. For more information about Protective Life
Insurance Company, a subsidiary of Protective Life Corporation (NYSE:
PL), visit www.protective.com.
Contacts:
Protective Life Corporation
Jennefer Meyer, 205-268-4122
Vice
President, External Communications
Source: Protective Life Corporation
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