Priceless
Los Angeles Provides Cardholders Exclusive Access to
Music’s Biggest Night
Company Website:
http://newsroom.mastercard.com/
PURCHASE, N.Y. -- (Business Wire)
MasterCard is partnering with GRAMMY® -nominated artist
Little Big Town in support of its sponsorship of the 55th
GRAMMYAwards on February 10, 2013. The band will serve
as “on-the-scene” correspondents throughout the GRAMMY celebrations,
giving fans an inside look into what it’s like to be a part of Music’s
Biggest Night®.
MasterCard is partnering with GRAMMY -nominated artist Little Big Town in support of its sponsorship of the 55th GRAMMY Awards on February 10, 2013. The band will serve as "on-the-scene" correspondents throughout the GRAMMY celebrations, giving fans an inside look into what it's like to be a part of Music's Biggest Night. (Photo: Business Wire)
The initiative promotes the MasterCard Priceless
Los Angeles program, which offers MasterCard cardholders
privileged access to a variety of unique experiences in the city — from
dining, sports, and shopping to arts, entertainment, and travel. During
GRAMMY weekend, cardholders were provided opportunities to attend the
awards show including private pre- and post- show parties, as well as
access to prime celeb viewing from the MasterCard Priceless seating area
on the official GRAMMY red carpet.
“Los Angeles is a distinctive city, one where A-list events, experiences
and locations abound,” said Cheryl Guerin, senior vice president, U.S.
Marketing, MasterCard. “Priceless Cities was developed purposefully as a
means to deliver unique experiences and offers for MasterCard
cardholders that help them celebrate all the great experiences cities
like L.A. have to offer while also bringing a little more priceless into
their daily lives. The GRAMMY Awards provide a perfect opportunity to
offer visitors and residents a chance to experience their city the way
they want to, and having Little Big Town act as the ‘eyes and ears’ of
the ceremony and backstage activity is just another great addition to
the experience.”
As MasterCard Priceless L.A. correspondents, Little
Big Town will update fans throughout GRAMMY weekend on Facebook
and Twitter,
sharing their experience socially and providing fans a unique view into
what it’s like to be a GRAMMY nominated artist.
“GRAMMY weekend in L.A. is like nothing else – amazing music, over the
top fashion and incredible parties,” said Karen Fairchild of Little Big
Town. “We’re thankful to MasterCard for helping us share our GRAMMY
experience with the fans. It’s such an exciting time for us as a band.
Between kicking off our tour and going to the GRAMMY’s, I’m not sure how
we will top these couple of weeks. The opportunity to have our fans be a
part of it all makes it even better.”
#LoveThis City Sweepstakes
For music fans who want to be a part of next year’s GRAMMY Awards show,
MasterCard has launchedthe Priceless Cities #LoveThisCity national
sweepstakes. Featured at priceless.com/citysweeps,
this promotion runs from now through December 31, 2013 and provides
consumers a chance to win a grand prize trip for two (winner + guest) to
the 56th GRAMMY Awards in Los Angeles in 2014. Entrants also have an
opportunity to win 1 of 20 $100 MasterCard Prepaid cards given away
monthly. Consumers who are socially active can increase their chances of
winning with one additional entry for sharing on Facebook and one
additional entry for sharing on Twitter.
PRICELESS
Los Angeles
Los Angeles joins New York, Chicago and Miami as the fourth city in the
United States to roll out a Priceless Cities platform. The program will
bring L.A. residents and visitors closer to their passions – dining,
sports, shopping, arts and entertainment, and travel – through unique
experiences and privileged access throughout the Los Angeles area. Priceless
Cities extends globally to London, Toronto and Beijing, among other
metropolitan areas, to give MasterCard cardholders new ways to discover
some of the world’s global destinations.
Initial partners for Priceless Los Angeles include the Los Angeles
Dodgers, Northern Trust Open, Ludo Lefebvre, The GRAMMYs, Saks Fifth
Avenue, and more. For more information on Priceless Los Angeles access
and experiences, including how to book, reserve and purchase offers,
visit www.priceless.com/la
orwww.facebook.com/MasterCard.
About MasterCard
MasterCard
(NYSE: MA), www.mastercard.com,is a technology company in the global payments industry. We
operate the world’s fastest payments processing network, connecting
consumers, financial institutions, merchants, governments and businesses
in more than 210 countries and territories. MasterCard’s products and
solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on Twitter @MasterCardNews,
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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130206006397/en/
Contacts:
MasterCard
Sarah Ely, 914-249-6714
sarah_ely@mastercard.com
Source: MasterCard