>Overall quality is the top purchase reason for the Lincoln MKX,
matching a study that shows 74 percent of wealthy consumers believe
superior quality is a luxury product’s most important attribute
>The new Lincoln MKX medium crossover, on sale this summer, reflects
increased focus on attention to detail and improved craftsmanship in
subtle executions
>Advanced models along with a state-of-the-art virtual reality lab are
complemented by Lincoln craftsmanship engineers who meticulously pore
over vehicles
DEARBORN, Mich. -- (Business Wire)
Craftsmanship helps define the overall quality of any luxury product.
Customers of the Lincoln MKX, for example, cite overall quality as their
No. 1 purchase reason for the medium crossover.
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The new Lincoln MKX, on sale this summer, elevates craftsmanship by subtly fusing form and function, sometimes in areas not immediately seen or felt by the customer. (Photo: Business Wire)
This desire is seen beyond automotive as well. A study by the Luxury
Institute and Epsilon finds that 74 percent of wealthy consumers believe
that superior quality is the most important attribute of a luxury
product, followed by superior craftsmanship.
The new Lincoln MKX, on sale this summer, elevates craftsmanship by
subtly fusing form and function, sometimes in areas not immediately seen
or felt by the customer.
“Craftsmanship sits between the worlds of engineering and design,” said
Stacy Swank, Lincoln craftsmanship supervisor. “Our role is to bring
those worlds together to enhance the experience for the customer. We
like to think that if you don’t notice what’s been done, then we’ve done
our job.”
Some “hidden” improvements to the 2016 Lincoln MKX include:
-
Foam was added to the wrapped console side panels, providing a softer
area for the leg to rest, and also added to the door armrests and
steering wheel
-
Extra strength was added to the dead-pedal area – where a driver rests
his/her left foot – to make the area more firm
-
Scuff materials in the door and tailgate were upgraded to stainless
steel, which is more resistant to scratches and helps maintain a
beautiful appearance
The 2016 Lincoln MKX offers available Bridge of Weir®
Deepsoft leather, created specifically for Lincoln seating surfaces.
Bridge of Weir Deepsoft leather goes through a 16-hour softening
process, which is a considerably longer process than most automotive
leathers. A hand-sewn and -stitched Wollsdorf®
leather-wrapped steering wheel is available on higher-series vehicles.
The center console was redesigned to improve functionality while
elevating craftsmanship.
The armrest includes a two-button clamshell execution. This arrangement
allows for one button to open only the flocked storage with the tray and
the other to open the main bin, creating a versatile storage option.
To increase the crafted appearance, the gooseneck hinge arms that
connect the armrest and clamshell tray to the hinge are hidden.
Throughout the interior, the smallest areas were upgraded to higher
levels of craftsmanship. To create a cleaner appearance where the
A-pillar meets the headliner, for example, a 2.5-mm indent (the
thickness of a couple of dimes) was created on the inside of the joint.
This allowed the materials to align better.
Lincoln craftsmanship engineers review data at computer-aided-design
stations, experience the vehicle in a virtual lab and pore over
prototypes to help ensure quality. In the interior of the new Lincoln
MKX, for example, there are more than 1,200 interfaces.
Reducing margins and eliminating sharp edges, cut lines, parting lines
and visible fasteners – while using genuine wood and metal – drives fit
and finish.
“The data, the science and the math help ensure everything fits together
correctly and address the tangible elements of quality,” said Swank.
“Part of the role of the craftsmanship team is to address the intangible
elements of quality – how the space makes you feel, your reaction when
you get in and experience the vehicle.”
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information about
The Lincoln Motor Company, please visit media.lincoln.com
or www.lincoln.com.
Follow us on Facebook at facebook.com/lincoln.
For news, photos and video, visit media.lincoln.com
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View source version on businesswire.com: http://www.businesswire.com/news/home/20150615006393/en/
Contacts:
The Lincoln Motor Company
Stéphane Cesareo, 313.323.8917
scesareo@lincoln.com
or
Sam
Locricchio, 313.845.8675
slocric1@lincoln.com
Source: The Lincoln Motor Company
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