INDIANAPOLIS -- (Business Wire)
Runners, rejoice. The Finish Line, Inc. (NASDAQ: FINL) announced today
the distribution of the Nike Flyknit Lunar1+, in stores tomorrow.
Nike Flyknit Lunar1+ is available in 12 electric color combinations for both men and women in Finish Line stores and online at Finishline.com. (Photo: Business Wire)
“Nike Flyknit Lunar1+ is part of the same iconic Flyknit collection the
2012 U.S. Olympic team wore at last summer’s Games,” said Scott Hoffman,
Finish Line’s executive vice president and chief merchandising officer.
“The Lunar1+ is precision engineered to give our customer the perfect
fit for the perfect run.”
Nike Flyknit Lunar1+’s innovative ultra-lightweight knit upper fits like
a second skin and features new wrap-around Flywire cables that cradle
the foot for lockdown support and a responsive ride. The shoe is one of
Nike’s most eco-friendly, made with a construction process that
minimizes weight and waste.
Nike Flyknit Lunar1+ will sell for $159.99 in Finish Line stores and
online. It will be available in 12 electric color combinations for both
men and women.
Finish Line will launch Nike Flyknit Lunar1+ on Thursday, Feb. 14 with
the largest, most integrated omni-channel campaign of the season. This
includes three-dimensional Flyknit displays and video monitors within
select Finish Line stores and Nike Track Club locations. In-store events
will be hosted in key markets featuring a steaming process that allows
consumers to have their Flyknits custom fit to their feet.
Nike Flyknit Lunar1+ will also be the main feature on FinishLine.com
including key display and content areas. Consumers will be able to take
a short quiz to determine which Nike Flyknit is their perfect fit and
enter to win a $1,000 Finish Line shopping spree. The campaign is
heavily focused on social media with plans that extend to Facebook,
Twitter, Google+ and Pinterest.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has 646
stores in malls across the U.S. and employs more than 11,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at www.finishline.com
and mobile shopping is available at m.finishline.com. Follow Finish Line
on Twitter at Twitter.com/FinishLine
and “like” Finish Line on Facebook at Facebook.com/FinishLineUSA.
Finish Line also operates, through a venture with Gart Capital Partners,
the Running Specialty Group, including 25 specialty running shops in
eight states and the District of Columbia under The Running Company, Run
On! and Road Runner banners. More information is available at www.run.com.
This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “anticipate,” “intend,”
“plan,” “foresee,” “may,” “should,” “will,” “estimates,” “outlook,”
“potential,” “optimistic,” “confidence,” “continue,” “evolve,” “expand,”
“growth” or words and phrases of similar meaning. Statements that
describe objectives, plans or goals also are forward-looking statements.
All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macro-economic and business conditions; the inability
to locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); and the other risks detailed in
the company’s Securities and Exchange Commission filings. Readers are
urged to consider these factors carefully in evaluating the
forward-looking statements. The forward-looking statements included
herein are made only as of the date of this report and Finish Line
undertakes no obligation to publicly update these forward-looking
statements to reflect subsequent events or circumstances.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130213006367/en/
The Finish Line, Inc.
Dianna L. Boyce, Corporate Communications,
Source: The Finish Line, Inc.
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