COLUMBIA, S.C. -- (Business Wire)
Colonial Life & Accident Insurance Company, which supports more than
80,000 of America’s businesses and their employees, launched a new website
today catering to the nation’s small business owners.
Tools on the site (http://www.coloniallife.com/smallbusiness)
include a
free e-book on common mistakes when growing a small business. It
identifies common concerns of small business owners — finding and
keeping the right people, managing cash flow — and offers tips on
addressing those issues.
The site also offers blog
posts on topics from managing Millennials to cost-saving ideas. New
posts will be added every week this fall.
“This new site doesn’t have our usual focus on Colonial Life’s products
and services,” said Steve Bygott, assistant vice president, market
development. “It’s designed to help build our reputation with small
business owners as a valuable resource by providing them with
information that helps them succeed. Ultimately we hope to generate
interest in the solutions Colonial Life can offer small businesses.”
More than 10 million U.S. businesses have fewer than 100 employees.
Those small businesses employ nearly 60 million of America’s workers,
according to the U.S. Census Bureau (2014). Colonial Life works with
employers to provide a wide range of financial protection benefits.
The website is the newest way Colonial Life is expanding its reach into
the small business market, following the recent announcement of the
company’s sponsorship of “Shark Tank” weeknights on CNBC.
About Colonial Life
Colonial Life & Accident Insurance Company is a market leader in
providing financial protection benefits through the workplace, including
disability, life, accident, cancer, critical illness and hospital
confinement insurance. The company’s benefit services and education,
innovative enrollment technology and personal service support more than
80,000 businesses and organizations, representing more than 3 million of
America’s workers and their families. For more information visit www.coloniallife.com
or connect with the company at www.facebook.com/coloniallifebenefits,
www.twitter.com/coloniallife
and www.linkedin.com/company/colonial-life.
Contacts:
Colonial Life & Accident Insurance Company
Chris Winston,
803-678-6997
cwinston@unum.com
Source: Colonial Life & Accident Insurance Company
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