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The Lincoln Motor Company and The Howard Hughes Corporation®
are kicking off a long-term collaboration this week at the Seaport
District NYC – New York’s original commercial hub – with live music,
food and special events
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A rich history, plus the fine dining and cultural attractions of this
area in Lower Manhattan align with the passion points of Lincoln
clients
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New development is creating a revitalized hub of entertainment, food
and retail space with an emphasis on customer service – a complement
to Lincoln’s ever-increasing focus on effortless client experiences
and elevated levels of service
Company Website:
https://www.lincoln.com/
NEW YORK -- (Business Wire)
The Lincoln Motor Company and The Howard Hughes Corporation®
are entering a long-term collaboration at the Seaport District NYC based
on a mutual appreciation for history and culture and a shared commitment
to revitalization and effortless customer service. The collaboration
kicks off this week with live music, food and special events.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170831006337/en/
Seaport District NYC’s rich maritime history and fine dining and
cultural attractions are passion points for Lincoln clients. Now
undergoing a revitalization spearheaded by The Howard Hughes
Corporation, the area is being transformed into a premier cultural
destination with distinctive entertainment, world-class restaurants and
diverse retail space.
The revitalization dovetails with Lincoln’s customer-centered approach
that’s changing the luxury vehicle purchasing and ownership experience.
Lincoln recently launched its newest Lincoln Experience Center, this one
in Dallas. The multi-use center offers people new to Lincoln the
opportunity to learn more about the brand in a convenient, luxurious
environment. The first center opened last year in Newport Beach,
California. Lincoln is the only luxury automaker to offer nationwide
Pickup and Delivery service. All of this is part of The Lincoln Way, a
suite of enhanced client experiences designed to set Lincoln apart.
“We look forward to working with The Howard Hughes Corporation as it
continues its revitalization of the Seaport District NYC,” said Kumar
Galhotra, president, The Lincoln Motor Company. “Both Lincoln and The
Howard Hughes Corporation recognize the need to focus on great products
and world-class experiences.”
A partnership with the reservation app Resy that allows consumers to pay
for dinner at the unique Seaport Food Lab in advance, as well as a
wireless network and charge ports throughout are all part of the focus
on effortless experiences for residents and tourists in Lower Manhattan.
Special events helping kick off the multiyear collaboration at Seaport
District NYC include:
- Lincoln Sessions: On Sept. 6, from 5 to 8:15 p.m., Lincoln and
the Seaport District NYC will host an outdoor concert in the heart of
the neighborhood featuring live performances from Lukas Nelson and
Small Black
- The Navigator Experience: Sept. 7-9, from 11 a.m. to 8 p.m.,
guests are invited to explore how our own senses of taste, touch,
sound and smell can help create a custom vehicle. Enjoy personalized
scent and taste experiences with The Scentarium and Michel Cluizel
Chocolates. Then experience the feeling of driving Lincoln’s all-new
luxury SUV at the ride-and-drive event, also available from 11 a.m. to
8 p.m.
- #Liftgating: On Sept. 10, beginning at 7 p.m., guests are
invited to join Lincoln for an elevated outdoor football viewing
experience at Seaport District NYC
The collaboration between The Lincoln Motor Company and The Howard
Hughes Corporation means Lincoln clients will be eligible for discounts
to multiple retail, dining and entertainment venues in the area,
including the luxury iPic Theater chain.
“The Lincoln Motor Company is emblematic of the industry leaders with
whom we are collaborating as we revitalize the Seaport District,
creating a unique, vibrant destination for New Yorkers and visitors
alike,” said Saul Scherl, executive vice president, The Howard Hughes
Corporation. “We look forward to a successful relationship with Lincoln
and to people exploring the experiences that Lincoln will be bringing to
the Seaport’s historic cobblestone streets.”
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information about
The Lincoln Motor Company, please visit media.lincoln.com
or www.lincoln.com.
Follow us on Facebook at facebook.com/lincoln.
About the Seaport District NYC
The Seaport District is New York’s original commercial hub, located
on the East River in Lower Manhattan with unparalleled views of the
Brooklyn Bridge, Statue of Liberty and the city skyline. It is currently
being revitalized by The Howard Hughes Corporation®
and will encompass seven buildings on several city blocks totaling more
than 400,000 square feet of cutting-edge culinary, fashion,
entertainment and cultural experiences, set to open in 2018. Highlights
include the new Pier 17®, poised to
become an iconic entertainment destination with a 1.5-acre rooftop that
will have a restaurant, outdoor bars and a venue for special events.
Waterfront restaurants inside the building from culinary powerhouses
Jean-Georges Vongerichten and the Momofuku Group led by David Chang are
the first to be announced in what will become a range of dining options
in the district. The Seaport District will also be home to the only U.S.
location of Carla Sozzani’s pioneering experiential concept store 10
Corso Como, a 50,000-square-foot food market by Jean-Georges in the
restored Tin Building, and is the first Manhattan location of premier
cinema operator iPic Theaters that opened last fall. An essential part
of New York for over 300 years, the re-envisioned Seaport District will
continue to function as a much-needed community anchor and a “port of
discovery” for the rapidly growing population of Lower Manhattan. For
additional information, visit SeaportDistrict.NYC.
About The Howard Hughes Corporation®
The Howard Hughes Corporation owns, manages and develops commercial,
residential and mixed-use real estate throughout the U.S. Our properties
include master planned communities, operating properties, development
opportunities and other unique assets spanning 14 states from New York
to Hawaii. The Howard Hughes Corporation is traded on the New York Stock
Exchange as HHC with major offices in New York, Columbia, MD, Dallas,
Houston, Las Vegas and Honolulu. For additional information about HHC,
visit www.howardhughes.com.
For news, photos and video, visit media.lincoln.com.
Follow us on Facebook at facebook.com/lincoln.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170831006337/en/
Contacts:
The Howard Hughes Corporation
Cristina Carlson
646.822.6910
cristina.carlson@howardhughes.com
or
The
Lincoln Motor Company
Vanessa Bohlscheid
313.322.4667
vbohlsch@lincoln.com
Source: The Lincoln Motor Company
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