Customers begin earning rewards after spending just $200
MILWAUKEE -- (Business Wire)
Brendan Hoffman, President & CEO of The Bon-Ton Stores, Inc. (NASDAQ:
BONT) announced today that the Company’s “Your Rewards” loyalty program
was revamped and will be reintroduced beginning February 15, 2013. The
new program will allow customers to begin earning rewards as soon as he
or she spends just $200 on their “Your Rewards” credit card at any of
The Bon-Ton Stores seven nameplates, including Bon-Ton, Boston Store,
Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers or online.
Anyone who currently has a Your Rewards credit card will be
“Our customers enjoyed the former program, but we felt that it needed to
be improved so that customers had more flexibility to enjoy their
rewards,” Mr. Hoffman said. “The new Your Rewards program will deliver
great value to our customers.”
The new program rewards customers in a much more tangible, flexible way,
giving them a $20 Rewards Card for every $200 spent. Each reward can be
applied to a purchase of $50 or more, with certain exclusions, or they
can be accumulated and stacked for greater savings as they are earned.
Customers will be able to use multiple Rewards Cards with their
purchases, thereby “stacking” their redemption which will start at $20
off $50 and increase as rewards are earned: $40 off $100, $60 off $150,
$80 off $200 and up. For cosmetics or fragrance purchases, customers
will receive $10 off a $50 purchase and they can stack the rewards to
save even more.
There will also be opportunities to double the number of Rewards Cards
earned in any given month. If a customer shops in store and online
or in a featured department within the same calendar month they
will receive two Reward Cards, after spending a total of $200. Rewards
Cards will be automatically mailed to customers monthly and will be
valid for 45 days from the estimated date they are delivered.
The Your Rewards customer loyalty program will continue to have an
“Elite” level for our best customers. Cardholders may achieve Elite
status by spending over $1000 annually. They will receive additional
benefits such as complimentary online shipping offers and exclusive
Elite discounts each month.
“We designed this program to engage our customers broadly and reward
them for shopping in our store and online,” stated Luis Fernandez,
Executive Vice President & Chief Marketing Officer for The Bon-Ton
Stores, Inc. “We are enthusiastic about the relaunch of our loyalty
program and anticipate this engaging program will excite our customers
and increase loyalty.”
About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York,
Pennsylvania and Milwaukee, Wisconsin, operates 271 department stores,
which includes 11 furniture galleries, in 24 states in the Northeast,
Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston
Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The
stores offer a broad assortment of national and private brand fashion
apparel and accessories for women, men and children, as well as
cosmetics and home furnishings. For further information, please visit
the investor relations section of the Company’s website at http://investors.bonton.com.
The Bon-Ton Stores, Inc.
Christine Hojnacki, 414-347-5329
The Bon-Ton Stores, Inc.
Lola Mendez, 646-443-2071
Source: The Bon-Ton Stores, Inc.
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