- Syfy and Philips introduce world’s first-ever TV series that syncs
home lighting to what’s on screen
- New immersive transmedia experience could herald future of TV
viewing
Company Website:
http://www.meethue.com
NEW YORK -- (Business Wire)
Syfy, the media destination for imagination-based entertainment, and
Philips, the global leader in lighting, today announced the world’s
first-ever immersive lighting experience for an entire season of
original series programming. With 12 Monkeys, a drama based on
the iconic 1995 Universal Pictures film, the pairing of the Syfy Sync
second screen app with the Philips Hue connected lighting system brings
a new dimension to immersive TV. The distinctive experience follows the
success of this summer’s Sharknado 2, which, for the first time
ever, enabled home viewers to sync their Philips Hue lighting system to
accompany the soundtrack. With 12 Monkeys, audiences will get
custom light tracks for a full 13 episodes.
Starting with the series premiere on Friday, January 16 at 9pm ET/PT, 12
Monkeys fans who pair the Syfy Sync app for phones and tablets with
Philips Hue bulbs while watching the programwill be
treated to a specially designed “light track” – marrying the action on
the screen to the lighting in your room – which will add a heightened
engagement through a more immersive viewing experience. When combined,
the app will detect audio cues from 12 Monkeys and translate them
to the Web-enabled Hue system. Fans will then be enveloped in the
onscreen action through ambient lighting effects designed to engage
viewers in an entirely unique way.
In making the announcement, Matthew Chiavelli, Vice President, Digital
Media & Strategy, said: “Syfy is consistently at the forefront of
utilizing technology for transmedia storytelling. With Sharknado 2, our
fan base whole-heartedly embraced the addition of Philips Hue to their
viewing experience. The gritty drama that 12 Monkeys delivers offers a
perfect opportunity for us to extend this exceptional capability
throughout the entire first season.”
“We constantly look for new and innovative ways to create the optimal
environment in the home through unique lighting experiences, from
everyday tasks to deeper engagement with your favorite TV shows such as
12 Monkeys,” said Amy Huntington, president, Philips Lighting -
Americas. “Working with Syfy on Sharknado 2, we gave viewers
a whole new way to experience television and with 12 Monkeys our
partnership pushes the envelope from a movie to the first television
series with integrated light tracks.”
Philips recently celebrated a new milestone with more than 200
third-party applications developed for Hue. Collaborations with
developers and partners like Syfy underline the flexibility of what is
the leading connected lighting system for the home. Just as Sharknado
2 opened the door to a new dimension in TV viewing, 12 Monkeys
will push the boundaries to a whole new level, perhaps redefining the
very way people will watch TV in the future.
In addition to learning more about this latest pioneering partnership
with Syfy, attendees at this year’s International Consumer Electronics
Show (International CES) can expect to experience a Hue suite moving
well beyond illumination showing how connected lighting can enrich the
home both as a standalone solution and by supporting other smart home
integrations, including those with Nest and SmartThings. Also on display
will be the latest extensions under development for the Hue platform
enabling new apps, sensors, switches, and other devices that will enable
consumers to further monitor, control and automate their homes. These
will greatly expand the Philips Hue ecosystem that continues to adhere
to its original and open philosophy of seamlessly welcoming new features
and functionality from both inside and outside of Philips.
To download Syfy Sync:
http://bit.ly/1b2l7um
To purchase Philips Hue:
http://meethue.com/
To learn more about 12 Monkeys:
http://www.syfy.com/12monkeys
Syfy is a media destination for imagination-based entertainment.
With year round acclaimed original series, events, blockbuster movies,
classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com),
and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport
to limitless possibilities. Originally launched in 1992 as SCI FI
Channel, and currently in 96 million homes, Syfy is a network of
NBCUniversal, one of the world's leading media and entertainment
companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy.
Imagine Greater.)
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people’s lives through
meaningful innovation in the areas of Healthcare, Consumer Lifestyle and
Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of
EUR 23.3 billion and employs approximately 115,000 employees with sales
and services in more than 100 countries. The company is a leader in
cardiac care, acute care and home healthcare, energy efficient lighting
solutions and new lighting applications, as well as male shaving and
grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150105006323/en/
Contacts:
Syfy PR Contact:
Syfy / NBC
Universal Communications
Paul Campbell, 212-664-3673
Paul.Campbell@nbcuni.com
or
Philips
PR Contact:
Lighting Communications
Silvie
Casanova, 978-657-7467
silvie.casanova@philips.com
Source: Royal Philips
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