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Jarden Consumer Solutions and World Triathlon Corporation Announce Agreement to Launch a New Line of Ironman-Branded Heated and Cold Sports Wraps

2011-11-02 11:29 ET - News Release


Company Website: http://www.jardencs.com
BOCA RATON, Fla. -- (Business Wire)

Jarden Consumer Solutions (JCS), a subsidiary of Jarden Corporation (NYSE:JAH), and World Triathlon Corporation (WTC), owner and organizer of the Ironman® Series, have announced a new agreement for JCS to launch a new line of products in the pain relief category. The product line will appeal to an athletic audience, featuring heated and cold sports wraps that will help athletes with performance and recovery.

Jarden Consumer Solutions’ leadership in the consumer goods marketplace, combined with the established Ironman® brand, will allow JCS to commercialize the new line of sports wraps in new markets and capitalize on opportunities to grow and expand in the category.

“We are very excited to team up with WTC,” stated Mike Fretwell, vice president, marketing, Personal Care and Wellness, Jarden Consumer Solutions. “We look forward to merging our marketplace leadership with their renowned Ironman® brand for additional growth. This agreement will allow us to connect with new as well as loyal customers while expanding into new channels of distribution.”

The new line will include three cordless heated sports wraps—back, knee and shoulder—and one cold sports wrap. The heated sports wraps each provide four-hours of deep penetrating heat and are conveniently battery operated, which allows athletes to stay active while wearing the wraps. The cold sports wrap provides targeted reusable cold therapy, helping to relieve sports-related pain.

“We’re thrilled to be able to offer our athletes a pain relief product that’s launched by one of the leaders in the consumer products industry,” said Mike Pine, Chief Sales Officer for WTC. “JCS is the ideal partner on a product of this kind - their experience, coupled with our renowned brand and consumer following, will help to make the heated sports wraps a success.”

The product line debuted in October in three Best Buy® stores in Chicago, Ill., with plans to expand to other retailers in the future.

About Jarden Consumer Solutions

Jarden Consumer Solutions (JCS), a subsidiary of Jarden Corporation (NYSE:JAH), is a leading consumer products company that designs, manufactures and markets, nationally and internationally, a diverse portfolio of consumer products under world-class brands such as Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, skybar, Sunbeam® and VillaWare®. JCS is headquartered in Boca Raton, Florida, and employs more than 10,000 people in 15 countries. More information about JCS can be found on the Web at www.jardencs.com.

About World Triathlon Corporation

World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTC's portfolio includes Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex and PowerBar, Ironman is the No. 1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.

Contacts:

Jarden Consumer Solutions
Hill & Knowlton
Cori Rice, 305-443-5454
Cori.rice@HillandKnowlton.com
or
World Triathlon Corporation
Jessica Weidensall, 813-868-5914
Jessica@ironman.com

Source: Jarden Consumer Solutions

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