Global Nutrition Company Renews Exclusive One-Time Agreement with
Billboard
LOS ANGELES -- (Business Wire)
Herbalife (NYSE: HLF) announced its participation for a second
consecutive year as the exclusive nutrition sponsor for Latin music's
premier event, the Billboard Latin Music Conference and Awards taking
place in Miami on April 21-24, 2014.
Having exclusivity in the nutrition and direct-selling categories, as
well as being the conference bag sponsor for the 2014 Billboard Latin
Music Conference and Awards, Herbalife will provide a Nutrition Station
at the venue supplying all attendees, speakers and artists with
nutritious snacks such as protein bars, hydration and energy drinks
throughout the event.
"Exposing the Herbalife brand to the music industry has been a great
experience for us, as we recognize the importance fitness and nutrition
has for artists in particular, and many people in the industry. It gives
us great pleasure to partner once again with Billboard Latin Music
Conference and Awards and we are grateful for the opportunity to
continue sharing our nutrition philosophy and healthy products with the
Latin music community," stated Ibi Fleming, senior vice president and
managing director, Herbalife North America.
The 2014 Billboard Latin Music Conference and Awards Presented by State
Farm® in Association with Pepsi, is the longest-running Latin music
awards and features three days of presentations and panel discussions,
exclusive Q&As, never-before-heard case studies from the biggest brands
and digital marketers; cutting-edge artist showcases featuring some of
the hottest acts; and access to parties and networking opportunities
with senior executives and artists who are moving the industry forward.
Registration to the Conference also includes access to the Billboard
BASH — a pre-Billboard Latin Music Awards party featuring performances
by some of this year's finalists - and The Billboard Latin Music Awards
Presented by State Farm. The Billboard Latin Music Awards, produced and
broadcast live by Telemundo, is the only recognition that truly reflects
the best in Latin music, as determined by actual sales and radio play.
"It’s always rewarding when we have returning sponsors like Herbalife
commit to our event and who bring added value to our conference
participants,” said Cebele Marquez, director of sponsorships for
Billboard. “Thanks to Herbalife’s participation as our conference bag
and official nutrition sponsor, we are certain that our conference
attendees, speakers and participating artists will stay healthy and
properly energized during the multiple panel sessions and events leading
up to the awards show on April 25. We're delighted to welcome Herbalife
back for a second consecutive year as a sponsor and look forward to a
great program.”
Herbalife also sponsors over 100 sporting events, teams and athletes
around the world, as well as community based organizations and non
profit groups such as NALEO (National Association of Latino Elected and
Appointed Officials), Somos El Futuro, HOPE (Hispanas Organized for
Political Empowerment), and CHLI (Congressional Hispanic Leadership
Institute), to name a few, that reflect the company's commitment to
fomenting a healthy active life supported by good nutrition in the
Latino community. These sponsorships also include the Los Angeles Galaxy
soccer club, and Pumas soccer club in Mexico.
About Herbalife Ltd.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that sells
weight-management, nutrition, and personal care products intended to
support a healthy lifestyle. Herbalife products are sold in over 90
countries through and to a network of independent distributors. The
company supports the Herbalife Family Foundation and its Casa Herbalife
program to help bring good nutrition to children. Herbalife's website
contains a significant amount of financial and other information
about Herbalife, for investors at http://ir.Herbalife.com.
The company encourages investors to visit its website from time to time,
as information is updated and new information is posted.
About Billboard
Billboard is the world’s most influential music brand, built on the most
complete and well respected database of charts across all music genres.
The Billboard charts define success in music. From the iconic Billboard
magazine to Billboard.com which is the ultimate consumer-facing
destination for millions of passionate music fans, to the industry’s
most elite conference series and influencer events including the Power
100 and Women in Music – the Billboard brand has unmatched authority
among fans, artists and the industry alike.
Contacts:
Herbalife Media Contact
Marco Gonzales, 310-258-7120
marcog@herbalife.com
Source: Herbalife
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