Cardmembers Can Now Tweet #Hashtags to Buy Products on Twitter
Specially-Priced American Express Gift Cards and Products from
Amazon, Sony, Urban Zen and Xbox on Sale Starting this Week
NEW YORK -- (Business Wire)
American Express today announces a new social commerce experience that
turns Twitter #hashtags into purchases in a unique and seamless way.
American Express Cardmembers who sync their eligible Cards at sync.americanexpress.com/twitter
and tweet special #hashtags can buy American Express Gift Cards and
products from Amazon, Sony, Urban Zen and Xbox 360. American Express’
Sync technology powers the experience. Card Sync first launched on
Twitter last March to deliver couponless savings to Cardmembers who
tweet special offer #hashtags from merchants.
The $25 American Express Gift Card can be purchased using a synced
American Express Card starting today for only $15 by tweeting
#BuyAmexGiftCard25 (quantities limited, offer expires 3/3/13, limit one
per Cardmember). The remaining catalog of products goes on sale
Wednesday, February 13 at noon, EST, when the full list of special
product #hashtags will be released and highlighted as "favorites" on the @AmericanExpress
Twitter page. Cardmembers can sync their Cards in advance by
"Based on the initial success of Amex
Sync for offers, we know there is significant power in combining our
assets with Twitter's platform to bring value to Cardmembers and
merchants," said Leslie Berland, Senior Vice President, Digital
Partnerships and Development at American Express. "Now, we're leveraging
our unique technology and closed-loop network to introduce a seamless
solution that redefines what's possible in the world of social commerce."
How to Sync to Buy Products on Twitter:
American Express Cardmembers can sync their eligible Cards with Twitter
products and access content, offers and more. Cardmembers already
synced with Twitter for offers need to add a few more details, including
their billing address, for product shipment.
To get started:
Sync your eligible Card at sync.americanexpress.com/twitter.
Cardmembers tweet special product #hashtags for the product they want
to purchase with their synced Card.
Cardmembers then check their Twitter mentions in the @ Connect tab (https://twitter.com/i/connect)
for a response from @AmexSync containing a confirmation #hashtag.
Tweet the confirmation #hashtag within 15 minutes of the response from
@AmexSync to confirm the purchase.
All products will be shipped to the Cardmember’s billing address via
free 2-day shipping, courtesy of American Express.
Cardmembers can purchase the below specially-priced products beginning
Wednesday, February 13 at noon EST, when the full list of product
#hashtags will be released and highlighted as "favorites" on the @AmericanExpress
$25 American Express Gift Card: $15.00.
Amazon Kindle Fire HD: $149.99 plus tax.
Sony Action Cam & Waterproof Headband Mount: $179.99 plus tax.
Urban Zen Bracelet Designed by Donna Karan: $80.00 plus tax.
Xbox 360 4GB console with a 3-month Xbox LIVE Subscription and 2 game
tokens: $179.99 plus tax.
Xbox Controller: $29.99 plus tax.
(quantities limited, offer expires 3/3/13 or until sold out).
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress,
Bradley Minor, 347-205-0259
Source: American Express
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