Keira Krausz joins as EVP and Chief Marketing Officer; brings deep
experience in direct-to-consumer marketing
FORT WASHINGTON, Pa. -- (Business Wire)
Today Nutrisystem (NASDAQ: NTRI) announced that Keira Krausz has joined
the company as Executive Vice President and Chief Marketing Officer. Ms.
Krausz is a proven marketing leader with a track record of building
profitable businesses, executing effective turnaround strategies, and
identifying and monetizing new revenue streams in the direct consumer
From 2005 to 2012, Ms. Krausz served as Vice President of Marketing for
QSP, Inc., a subsidiary of Time, Inc. and the largest youth fundraising
company in America. During her tenure at QSP, she built the company’s
e-commerce business into a significant contributor to revenues,
developed social media strategies to drive customer engagement and
sales, and ultimately worked with senior leadership to execute on the
sale of the company in 2012. Following the sale, she became head of new
business development for Animated Storyboards, the largest global
independent provider of television test spots to the advertising
Ms. Krausz started her career at Reader’s Digest Association (RDA) in
1992, and held a number of progressively-responsible positions in
product management, marketing, and business management, ultimately
ascending to Vice President, General Manager, of RDA’s Books & Music
Business. Strategies she implemented in that capacity resulted in
revitalized product flow, new partnerships, and expansion of the
company’s customer base, which ultimately drove multi-million-dollar
improvements in operating profits.
Dawn Zier, President and Chief Executive Officer of Nutrisystem, says,
“Keira brings the perfect set of skills to the top marketing job at
Nutrisystem and can quickly hit the ground running and make a positive
impact. Throughout her career, she has worked in the direct consumer
response arena and is adept at identifying new sources of revenue,
fixing struggling businesses, and maximizing margins and profitability.
In addition, her recent experience in the advertising sector will be
helpful as we seek to refresh our message to consumers and inject a more
female-oriented perspective that speaks to the entire weight loss
journey into both our broadcast ads and online presence.”
Keira Krausz added, “I am a strong believer in what Nutrisystem has to
offer. Dieters are most successful with a structured program and
personal support and encouragement as they seek to change their lives
and become who they want to be. Throughout my career, I’ve been tapped
to turn around direct marketing businesses, and I believe that with a
renewed focus on the fundamentals, creative development and optimization
of sales channels, and implementation of more effective e-commerce
strategies, we can return the company to growth. I look forward to
working with Dawn Zier and the Nutrisystem team to execute our
Ms. Krausz holds a Bachelor of Arts degree from Cornell University and a
Master of Business Administration from The Amos Tuck School of Business
Administration at Dartmouth College.
Mike Amburgey, the company’s Chief Marketing Officer since October 2011,
will depart the company to pursue other interests.
Additional Management Changes
Separately, the company also announced that David Clark, Chief Financial
Officer, will depart the company after the fourth quarter earnings
release in early March 2013 to join a publicly-traded company as its
Chief Financial Officer. Nutrisystem is conducting a search for a new
Chief Financial Officer. Kathleen Simone, the company’s Controller for
more than 15 years, will serve as Acting Chief Financial Officer if Mr.
Clark’s replacement is not appointed before his departure. Ms. Simone is
currently responsible for all aspects of the company’s accounting and
financial reporting, as well as risk management.
Dawn Zier added, “I want to thank both David and Mike for their many
contributions to Nutrisystem. Thus far in 2013, we believe the execution
of our turnaround plan is having a positive early impact on
year-over-year profits, as preliminary January results showed
improvement in gross margins. While it’s still early, we’re encouraged
by these metrics and we anticipate that we can continue to make positive
improvements as the year progresses.”
Fourth Quarter Earnings Release and Conference Call Details
Nutrisystem will announce fourth quarter earnings at 4:00pm on Tuesday,
March 5, 2013. The company will hold a conference call with the
investment community at 4:30pm EST that day.
A webcast of the conference call will be available live on the Investor
Relations section of Nutrisystem's website at www.nutrisystem.com.
Interested parties unable to access the conference call via the webcast
may dial 719-325-2452 and reference conference 3110645. A replay of the
conference call will be available on the company website for 30 days
following the event.
About Nutrisystem, Inc.
Having helped Americans lose millions of pounds over the last 40 years,
Nutrisystem, Inc. (NASDAQ: NTRI) develops evidence-based programs for
healthy weight management, and is the leading provider of home-delivered
weight loss meal plans. Nutrisystem offers balanced nutrition in the
form of low glycemic index meal plans designed for men and women,
including seniors, vegetarians and the Nutrisystem® D® program for
people with diabetes or at risk for type 2 diabetes. Nutrisystem® plans
include a wide variety of pantry and fresh-frozen entrees and snacks to
aid in program satisfaction and adherence, as well as transition plans
to support long-term success. The Fort Washington, PA-based company also
provides weight management support and counseling by trained weight-loss
coaches and registered dietitians, as well as through an engaged online
community, online tools and trackers, mobile apps, cookbooks and more.
Healthcare professionals may learn more about the programs by visiting www.nutrisystem.com/hcp.
Nutrisystem® weight loss plans are available directly to consumers
by phone (1-800-435-4074) and at select retailers.
Forward-Looking Statement Disclaimer
Information provided and statements contained in this press release that
are not purely historical, such as details about the company’s
management changes, turnaround plan and future prospects, are
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, Section 21E of the Securities Exchange Act of
1934 and the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements only speak as of the date of this press
release and the Company assumes no obligation to update the information
included in this press release. Statements made in this press release
that are forward-looking in nature may involve risks and uncertainties.
Accordingly, readers are cautioned that any such forward-looking
statements are not guarantees and are subject to certain risks,
uncertainties and assumptions that are difficult to predict, including,
without limitation, specific factors discussed herein and in other
releases and public filings made by the Company (including filings by
the Company with the Securities and Exchange Commission). Although the
Company believes that the expectations reflected in such forward-looking
statements are reasonable as of the date made, expectations may prove to
have been materially different from the results expressed or implied by
such forward-looking statements. Unless otherwise required by law, the
Company also disclaims any obligation to update its view of any such
risks or uncertainties or to announce publicly the result of any
revisions to the forward-looking statements made in this press release.
Senior Vice President
Source: Nutrisystem, Inc.