STAMFORD, Conn. -- (Business Wire)
Special Olympics and WWE (NYSE: WWE) today announced an international
partnership to help create change through sports. Through this new
partnership, WWE will support Special Olympics’ Play Unified campaign,
which fosters friendships, understanding, and inclusive
communities among people with and without intellectual disabilities by
uniting them through the power and joy of sports.
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Special Olympics and WWE (Photo: Business Wire)
WWE Superstars will participate in Play Unified events with Special
Olympics athletes from around the world, including China, India, Mexico,
Germany, the United Kingdom and the United States, and WWE will utilize
its global platforms including WWE Network, television broadcasts, live
events, and digital and social media to generate awareness and support
for Special Olympics.
“Special Olympics and WWE have an authentic, shared value of creating
understanding and inclusion and celebrating diversity. We are thrilled
that WWE is joining us in Playing and Living Unified,” said Special
Olympics CEO Mary Davis. Davis added “when an influential entity, like
WWE, publicly demonstrates their support for Special Olympics and
marshals its support around us, that’s an incredibly validating signal
to our 4.5 million Special Olympics athletes that says ‘you count,
you’re not invisible, your life matters.’”
“WWE is proud to expand our support of Special Olympics globally and
help spread the message of acceptance and inclusion to people all around
the world,” said Stephanie McMahon, WWE Chief Brand Officer. “The heart,
passion, and dedication of Special Olympics athletes has served as
inspiration to all of our Superstars, and we are certain that anyone who
has the honor of joining these athletes in competition will walk away
focused on helping us build a unified generation.”
WWE’s partnership with Special Olympics dates back to the 1995 World
Games in New Haven, and more recently has included partnerships with the
2015 Special Olympics World Games in Los Angeles, the 2014 Special
Olympics USA Games in New Jersey and an on-going corporate partnership
with Special Olympics Connecticut.
To read more about the partnership and learn about the Play Unified
campaign, visit www.specialolympics.org
and www.playunified.org.
About Special Olympics
Special Olympics is a global movement that unleashes the human spirit
through the transformative power and joy of sports, every day around the
world. We empower people with intellectual disabilities to become
accepted and valued members of their communities, which leads to a more
respectful and inclusive society for all. Using sports as the catalyst
and programming around health and education, Special Olympics is
fighting inactivity, injustice and intolerance. Founded in 1968 by
Eunice Kennedy Shriver, the Special Olympics movement has grown to more
than 4.5 million athletes in nearly 170 countries. With the support of
more than 1.4 million coaches and volunteers, Special Olympics delivers
32 Olympic-type sports and more than 108,000 games and competitions
throughout the year. Visit Special Olympics at www.specialolympics.org.
Engage with us on: Twitter @specialolympics, fb.com/specialolympics,
youtube.com/specialolympicshq, instagram.com/specialolympics and
specialolympicsblog.wordpress.com.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 650 million homes worldwide in 25 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 180 countries. The company
is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20160627006256/en/
Contacts:
Media:
WWE
Joe Quinn, 203-352-8636
Joseph.Quinn@wwecorp.com
or
Special
Olympics
Amie Dugan, 407-455-0502
Director of Marketing and
Communications, North America
Adugan@specialolympics.org
Source: WWE
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