NEW YORK -- (Business Wire)
Gap brand today announced leadership changes designed to intensify the
brand’s customer focus, while meeting the global fashion and retailing
needs of the business.
As part of its plans to create a consistent, customer-centric experience
across all channels globally, the brand has appointed Gap Inc. veteran
Scott Key as senior vice president and general manager of Customer
Experience. In the role, Key will oversee a newly combined e-commerce
and marketing organization, charged with driving a powerful connection
across these critical customer touch-points globally.
During his Gap Inc. tenure, Key has served in several senior leadership
roles within the Growth, Innovation and Digital division, establishing a
track record for innovation while working closely with incoming chief
executive officer, Art Peck. Most recently, he oversaw the company’s
Customer Engagement Marketing function.
“Now’s the time to intensify our customer focus and break-through with a
truly dynamic and integrated approach to building relationships with our
customers,” said Jeff Kirwan, global brand president of Gap. “Scott will
help us bring together our marketing and digital expressions so each
interaction with our customers is consistent and compelling. It’s a
customer-first approach that reflects how people shop today.”
Gap also announced that, in evaluating the right leadership structure
for the brand, it would be eliminating the Creative Director role,
resulting in Rebekka Bay’s departure from the company, effective
immediately. Gap has a strong senior design team in place to ensure a
seamless transition and said it would evaluate the long-term leadership
approach for the global design team.
“I would personally like to thank Rebekka for her passion and the
creative processes she’s brought to the brand,” continued Kirwan. “She
has helped develop a dynamic design team, some of the best creative
talent in the industry, and I’m confident that our strong bench of
senior designers will see the brand into its next phase.”
Kirwan concluded, “As we look to the future, now is the right time to
make these changes and focus the brand on delivering casual, American
style and building strong relationships with our customers around the
world.”
About Gap
Gap is one of the world's most iconic apparel and accessories brands and
the authority on American casual style. Founded in San Francisco in
1969, Gap’s collections are designed to build the foundation of modern
wardrobes – all things denim, classic white shirts, khakis and must-have
trends. Beginning with the first international store in London in 1987,
to the brand’s planned 2015 debut in India, Gap continues to connect
with customers online and across the brand’s more than 1,700
company-operated and franchise retail locations around the world. Gap
includes Women's and Men's apparel and accessories, GapKids, babyGap,
GapMaternity, GapBody and GapFit collections. The brand also serves
value-conscious customers with exclusively-designed collections for Gap
Outlet and Gap Factory Stores. Gap is the namesake brand for leading
global specialty retailer, Gap Inc. (NYSE:GPS) which includes Gap,
Banana Republic, Old Navy, Piperlime, Athleta and Intermix. For more
information, please visit www.gapinc.com.
Contacts:
Gap
Investor Relations Contact:
David Davick,
415-427-2164
Investor_relations@gap.com
or
Media
Relations Contact:
Kari Shellhorn, 415-427-1805
Press@gap.com
Source: Gap Inc.
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