SUNNYVALE, Calif. -- (Business Wire)
Yahoo today announced it has appointed Lisa Utzschneider as Senior Vice
President, Sales, Americas. Lisa will be responsible for Yahoo's
advertising business across the Americas and will report directly to
Yahoo CEO Marissa Mayer.
All sales teams across North and South America will report to Lisa. Ned
Brody will assume the newly created role of Senior Vice President,
Advertising Technology and Strategy, and once fully transitioned will
focus on the deployment of advertising technologies and go to market
strategies for Yahoo across its advertising portfolio.
“Lisa has a demonstrated track record as a leader and as a business
builder, focused on creating and expanding sales relationships as well
as scaling technological innovation,” said Yahoo CEO Marissa Mayer. “She
brings unique strengths to Yahoo in terms of identifying new
opportunities to maximize the value of advertising in a rapidly
expanding and evolving media landscape.”
"I am thrilled to join Yahoo and to build on the proven assets the
company has developed across the advertising space,” said Utzschneider.
“I look forward to working with this team and with Yahoo's technology
platforms to deliver value to advertisers and to delight consumers with
unique and personalized ads.”
Most recently, Lisa led Amazon’s display advertising efforts as Vice
President of Global Advertising Sales. She joined Amazon.com in
September 2008, assuming ad sales and operations responsibilities for a
range of Amazon owned and operated websites, including Amazon, IMDb and
DPReview. In that role, Lisa led the product development and sales
strategies for advertising solutions across the Amazon portfolio.
Prior to Amazon, Lisa spent 10 years at Microsoft leading a variety of
advertising initiatives in product development, sales strategy, and
online industry standards capacities. Her most recent position at
Microsoft was General Manager of Sales and Account Services Group.
Lisa holds a Bachelor of Arts degree from Bates College and a Master of
Public Administration degree from New York University. She resides in
New York City with her husband and daughter.
About Yahoo
Yahoo is focused on making the world's daily habits inspiring and
entertaining. By creating highly personalized experiences for our users,
we keep people connected to what matters most to them, across devices
and around the world. In turn, we create value for advertisers by
connecting them with the audiences that build their businesses. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East
and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net)
or the Company's blog (yahoo.tumblr.com).
Contacts:
Yahoo! Inc.
Sarah Meron, 408-349-4040
media@yahoo-inc.com
Source: Yahoo! Inc.
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