Core Power® Protein Milk Shake and Opportunities For Future
Dairy-Based Beverages Drive Investment
ATLANTA -- (Business Wire)
Over the past several months, Core Power® has been the delicious new
choice for those seeking a high protein milk shake to support their
active lifestyle. Today, The Coca-Cola Company and Select Milk
Producers, Inc. (Select) are announcing the acquisition of equity stakes
in the newly-created Fair Oaks Farms Brands, LLC to drive growth and
expansion of Core Power® and to create an innovative portfolio of brands
and products that feature the value-added nutrition of dairy.
“At The Coca-Cola Company we strive to provide people with a wide range
of beverage choices that meet every occasion and lifestyle need. This
new investment led by our Venturing & Emerging Brands group is another
great example of our ambition to be the best brand, sales and customer
service system in North America,” said Steve Cahillane, President and
CEO, Coca-Cola Refreshments.
The investment validates the potential both parties see in offering
higher quality value-added health and wellness beverages. “Our
leadership in technology, innovation and sustainability within the dairy
industry, combined with The Coca-Cola Company’s brand development and
distribution capabilities will enable a new portfolio of nutritional
beverages with strong growth potential,” said Mike McCloskey, Co-Founder
and CEO of Select, an independent group of 87 American family farmers.
According to Steve Jones, CEO of the new Fair Oaks Farms Brands, LLC,
“Our initial launch of Core Power® is off to a great start and this new
partnership agreement with VEB will help us realize our vision of
becoming a leading health and wellness company and the most trusted
brand leader in dairy nutrition.”
Core Power® is currently distributed by Coca-Cola Refreshments and
available in 26g and 20g protein versions and comes in 11.5 ounce
recyclable plastic bottles. It is aseptically packaged so it can be
distributed in a shelf stable environment until chilled before
consumption. Its great taste profiles are enhanced through the addition
of natural sweeteners and high quality flavors. All five drinks are
lactose- and gluten-free. Simple and great-tasting, Core Power® flavors
add energizing refreshment to any occasion.
About The Coca-Cola Company
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, the world's most valuable brand, our Company's
portfolio features 15 billion-dollar brands including Diet Coke, Fanta,
Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world's largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of 1.8 billion servings a
day. With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journeyat www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo.
About Venturing and Emerging Brands
Venturing and Emerging Brands (VEB) is a dedicated operating unit of
Coca-Cola North America charged with identifying high-potential growth
brands in the North American beverage space for investment or ownership
by The Coca-Cola Company and exploring potential synergistic
relationships with these investments. With direct access to the global
resources and industry expertise of The Coca-Cola Company and its
system, VEB is uniquely positioned to develop emerging beverage brands
of The Coca-Cola Company to their full potential. VEB’s portfolio of
brands currently or has previously included FUZE, NOS, Honest Tea, Zico
Coconut Water, Cascal, and illy issimo. For more information, visit www.vebatcoke.com
About Select Milk Producers, Inc.
Select Milk Producers, Inc. was formed in 1994 by a group of large dairy
producers with high quality milk and efficient dairy farm operations.
The Select common goal is to provide the highest quality product in the
market place and do so with the highest level of service. At the same
time our objective is to operate our cooperative of 87 family owned
dairies in a very efficient manner to achieve the optimum pay price for
our membership. Select membership is based in three primary geographic
areas: Texas, New Mexico, and the Midwest. All together Select produces
and markets over 6 billion pounds of milk annually.
About Fair Oaks Farms Brands, LLC.
Fair Oaks Farms Brands, LLC is a health and wellness company that
produces and markets premium quality, value added nutrition products
that start with the best milk from independent American family farmers
committed to sustainable and traceable agriculture. The company’s
flagship farm, located in Fair Oaks, Indiana, is open to the public and
is recognized as an innovator and leader in sustainable agriculture.
Fair Oaks Farms Brands, LLC owns and operates Core Power, the high
protein milk shake that is the first in the line up of our value added
nutrition products, and is currently being distributed in select regions
of the US, with a national distribution rollout underway. For a
directory of retailers, visit www.corepower.com/stores.
The Coca-Cola Company
Kerry Tressler, 404-676-3676
Anders Porter, 312-624-9444
Source: The Coca-Cola Company
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