Contemporary, new enterprise brand and TCF Bank advertising campaign
are backed by new technology-driven banking experiences, enhanced
products and a renewed focus on customer satisfaction
WAYZATA, Minn. -- (Business Wire)
TCF Financial Corporation (NYSE: TCB) today announced a comprehensive
rebranding of the financial services company, including a new logo,
branded materials and advertising. The rebrand aligns TCF’s businesses
in retail and commercial banking, commercial leasing, equipment finance,
auto finance and inventory finance around an integrated brand package
and messaging. The rebrand is backed by an investment in new
technology-driven banking experiences, new and enhanced products, and a
renewed commitment to customer satisfaction.
“We have achieved a lot of success over the past several years
transforming TCF into a national lending business serving many industry
segments and backed by a strong, well-funded retail bank. The next step
in our journey is to bring all of our businesses under one brand to
reinforce our value proposition and deepen our customer relationships,”
said William A. Cooper, TCF’s chairman and chief executive officer. “We
want consumers and businesses to recognize that there is something
different about the new TCF.”
“Rebranding TCF is our way of signifying that we are accelerating our
investment in the customer experience, so that we continue to earn our
place as our customers’ trusted ally to help them achieve their everyday
and long-term financial goals,” added Craig R. Dahl, TCF’s vice chairman
and president.
TCF will debut its new logo and brand image to the public starting June
1 through an integrated “In Rhythm with” campaign for TCF Bank,
featuring relatable, memorable stories that bring to life TCF’s renewed
commitment to the customer. The advertising campaign encompasses a
series of relatable situations with iconic songs that personify TCF’s
new brand and connect with consumers on an emotional level.
“The new advertising campaign recognizes the importance of being in
rhythm with what is important to our customers,” said Geoffrey Thomas,
managing director at TCF Bank. “We listened to our customers and are now
making banking easier. Whether customers are preparing for a big life
event or are going through everyday life, they can expect from us
consistent and exemplary experiences with our people, products and
services at every interaction and in every channel.”
Customers will also benefit from new and enhanced products, technologies
and services that support the renewed customer experience. Recently, TCF
introduced instantly issued debit cards, allowing customers to get a new
personalized and permanent debit card issued instantly at every
location. This eliminates the need to wait for a card to arrive by mail.
Other product and service enhancements include:
- New ATMs – Consumers can make envelope-free cash and check
deposits with check images printed on receipts. Twenty new ATMs are
currently available at 13 locations in the Minneapolis/St. Paul metro
and the company will install an additional 50 machines throughout its
markets by the end of the year.
- Mortgage Services at Retail Locations – Expanded mortgage
services now are offered in retail branches to provide a convenient
and personal approach to home financing.
- Mobile and Online Banking – Enhancements to mobile and online
banking make it easier to open accounts, make transactions and manage
money anytime, anywhere.
- TCFBank.com – A new TCF Bank website that automatically resizes
content to display on consumer devices, and geo-targeting
functionality so that customers easily can locate the nearest branch
or ATM at home or on the go.
- Apple Pay – Debit and credit card customers now can pay using
Apple’s payment platform on any iPhone 6/6+ or Apple Watch.
- Customer Experience – A renewed commitment to delight customers
with every interaction. Bank employees participated in new training
programs focused on customer service skills and tools to ensure they
provide an exemplary customer experience.
TCF’s new brand and TCF Bank’s new “In Rhythm with” advertising campaign
were created by agency-of-record Periscope. The “In Rhythm” TV ads were
directed by Christian Sorensen Hansen at Society in Los Angeles and
edited by Channel Z in Minneapolis.
About TCF
TCF is a Wayzata, Minnesota-based national bank holding company. As of
March 31, 2015, TCF had $20 billion in total assets and 379 branches in
Arizona, Colorado, Illinois, Indiana, Michigan, Minnesota, South Dakota
and Wisconsin, providing retail and commercial banking services. TCF,
through its subsidiaries, also conducts commercial leasing, equipment
finance, and auto finance business in all 50 states and commercial
inventory finance business in all 50 states and Canada. For more
information about TCF, visit tcfbank.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150526006192/en/
Contacts:
TCF Financial Corporation
Media:
Mark Goldman, 952-475-7050
news@tcfbank.com
or
Investors:
Jason
Korstange, 952-745-2755
investor@tcfbank.com
Source: TCF Financial Corporation
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