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BASEL, Switzerland -- (Business Wire)
For over thirty years, Axalta Coating Systems (NYSE: AXTA), a leading
global supplier of liquid and powder coatings, has worked closely with
international aluminum company, Reynaers Aluminium, to provide
architects with beautiful, durable, coated aluminum products. This year
Reynaers has added Axalta’s Alesta® SD ICONICA collection to
its portfolio, presenting it at the Festival van de Architectuur 2017
which took place in Antwerp, Belgium, from September 8 to 17, 2017.
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Axalta and Reynaers present ICONICA collection at the Festival van de Architectuur 2017. (Photo: Axalta)
ICONICA is the newest color collection from Axalta’s Super Durable
powder coatings range, and contains 40 colors across four distinctive
color palettes. Axalta and Reynaers will be co-branding the color cards,
which will be offered to the aluminum company’s extensive client base of
architects and construction companies across Belgium.
For the launch of the ICONICA collection earlier this year at the Salone
Internazionale de Mobile in Milan, Axalta created a stunning
architectural installation, which displays the entire collection’s
colors and celebrates the fusion of design, quality and innovation. The
installation, with its clever manual rotation designed to catch the
light in different ways, enchanted visitors at Festival van de
Architectuur.
Peter Ottevaere, Marketing and Communication Manager from Reynaers
Aluminium, says, “One of the reasons why Reynaers and Axalta have such a
long history of successful collaboration is that we share the core
values of developing innovative and durable products and putting our
customers first. The new ICONICA collection illustrates this perfectly,
as it offers an impressive range of beautiful colors with the super
durable and environmentally sustainable attributes our customers expect.”
Frank De Cock, Axalta’s Regional Sales Director and Marketing
Communications Director for Europe, Middle East and Africa for Powder
Coatings, says, “We were delighted to be able to present the ICONICA
collection with Reynaers at the very first Festival van de Architectuur.
The coatings in the collection are UV- and weather-resistant and offer a
wide and varied color palette that we feel sure will prove very popular
with Reynaers’ discerning clientele.”
For more information on Axalta powder coatings please visit www.powder.axaltacs.com,
and to learn more about Reynaers Aluminium visit www.reynaers.be.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the 13,600 people of Axalta continue to find
ways to serve our more than 100,000 customers in 130 countries better
every day with the finest coatings, application systems and technology.
For more information visit axalta.com
and follow us @Axalta on Twitter
and on LinkedIn.
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Contacts:
DA Public Relations Ltd
Lizzie Wastell
D +44 207 692 4964
Lizzie@dapr.com
Source: Axalta Coating Systems
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