Fresh, Refrigerated Flowers Arriving in 4,600 Stores Today Making
High-Quality Bouquets Just a Rite Aid Stop Away
Retail Group Predicts Men Will Drive Two Thirds of the $18.6 Billion
Total Spent on Valentine's Day Gifts
CAMP HILL, Pa. -- (Business Wire)
With fresh-cut flowers, luxuriously boxed gourmet chocolates and giant
plush toys and cards, Rite Aid is pulling out all the stops this
Valentine's Day to help men everywhere succeed with their shopping – no
matter how late they've waited to start.
According to the National Retail Federation (NRF), men will spend almost
double what women will this Valentine's Day, increasing their total
spend by 4 percent from 2012. As one of the biggest gift-giving holidays
of the year, Valentine's Day results in approximately $18.6 billion
worth of spending on candy, flowers, greeting cards and more, according
"Even though the majority of women are finishing up their Valentine's
Day shopping, we know many men will wait until the last minute," said
Rite Aid's Executive Vice President of Merchandising Tony Montini.
"Luckily, Rite Aid has plenty for procrastinators to choose from
including high-quality fresh flowers, sweet treats and other soft
sentiments that are sure to send sweethearts swooning."
Melt her heart with flowers, candy and plush cuddly toys
Why pay florist prices when beautiful fresh-cut flowers are as
convenient as a stop by the neighborhood Rite Aid. New this year, Rite
Aid stores nationwide will be selling fancy floral bouquets shipped in
continuous refrigeration to ensure freshness. Selection extends from a
simple three-rose bouquet for $6.99 to a dozen roses in prebagged vases
for $24.99. For an equally sweet-smelling surprise, indulge her with
sleek and sultry fragrances from Justin Bieber and Taylor Swift.
Boxed candies are as or more luxurious than ever this year with
exquisite heart-boxed candies draped in fabric and sparkling jewels.
Assortments including Russell Stover's and Whitman's range from $2.99 to
$39.99. Or, for a sweet treat in a bag, try gourmet chocolates such as
heart-stamped Ghirardelli squares andGodiva Chocolatier Gems
complete with sweetheart messages. To help him say it clearly, HERSHEY's
offers the XOXO chocolate bar. Another trend at Rite Aid this year is a
wide selection of candy-plush figurine pairings including teddy bears,
puppies, frogs and chimps.
His true feelings will be obvious with jumbo gifts including a 16- by
24-inch-card, humongous hearts for her whole office with 34 ounces of
chocolate and 2-foot-long stuffed puppies that read, "I love you this
much!" Or, give a date night complete or the gift of their choosing or
with Rite Aid's selection of some 200 different prepaid gift cards good
for movie passes, online specialty purchases and shopping trips such as
Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading
drugstore chains with more than 4,600 stores in 31 states and the
District of Columbia and fiscal 2012 annual revenues of $26.1 billion.
Information about Rite Aid, including corporate background and press
releases, is available through the company’s website at www.riteaid.com.
Rite Aid Corporation
Eric Harkreader, 717-975-5713
Source: Rite Aid Corporation
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