Catering to the Next Generation of Travelers, Aloft Cupertino Boasts
Prime Location Adjacent to Apple Computer’s World Headquarters
STAMFORD, Conn. -- (Business Wire)
Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced
that its leading-edge Aloft brand has debuted in Cupertino, California.
Aloft Cupertino is the brand’s third hotel in California and its first
in Silicon Valley, reflecting the rising demand for Aloft in vibrant
markets worldwide. Owned by Shashi Corporation and managed by Azul
Hospitality Group, Aloft Cupertino offers 123 spacious, loft-like rooms,
forward-thinking technology and a vibrant, social atmosphere.
“We are thrilled to bring Aloft to Cupertino where we expect it will
emerge as a favorite with savvy travelers and area professionals in a
community that buzzes with excitement, innovation and thought
leadership,” said Brian McGuinness, Senior Vice President, Specialty
Select Brands for Starwood.
Located in the heart of Cupertino’s business district, Aloft Cupertino
is adjacent to the Apple campus and walking distance to the City Center.
Also nearby are the offices of Hewlett Packard, Google and IBM, Santa
Clara University, HP Pavilion, Winchester Mystery House, the upscale
shops and eateries on Santana Row, and a selection of wineries and
world-class golf courses. Hotel amenities include an indoor pool, w
xyzsmbar, 24-hour fitness center and 1,350
square feet of flexible meeting space, ideal for both business meetings
and social gatherings. Aloft Cupertino is also pursuing LEED
certification and offers many environmentally friendly programs and
“We are thrilled to introduce the Aloft brand to Cupertino, the
epicenter of global innovation,” said Dipesh Gupta, CEO of Shashi Group.
“With its flair for design and dynamic social scene, Aloft Cupertino is
a great match for the energy of Silicon Valley.”
We are excited to join forces with Shashi Corporation and Starwood
Hotels & Resorts on this unique opportunity,” said Christopher Herthel,
Executive Vice President of Somera Capital Management
Los Angeles-based Canyon Capital Realty Advisors (CCRA) provided the
senior construction loan for the project, which was used to purchase the
land and construct the brand new hotel.
“Canyon’s hospitality group has been active for many years, helping to
facilitate complex transactions across the United States,” said CCRA
Principal Jonathan Roth. “We are proud to expand our reach to Cupertino,
and to lend our expertise to help make the beautiful and innovative
Aloft Cupertino a reality.”
Showcasing many of the brand’s newest technologies, Aloft Cupertino is
the first Aloft hotel to feature Apple TV in all its guestrooms. Guests
can choose among thousands of movies and TV shows from iTunes, connect
to Netflix for films, Hulu for television shows, MLB.com for sports, and
much more. Apple TV’s Airplay feature will also let guests play video,
show off photos, and enjoy music from any iPhone, iPad, or iPod Touch –
right on their 42-inch LCD in-room TV. In the lobby, guests can access
“Cool Concierge,” a tablet-based concierge program that guests can use
to look up directions, phone numbers, make reservations, check their
flight status and print boarding passes. Starting in March, the hotel
will also offer Smart Check-In, allowing guests to bypass the front desk
and go straight to their rooms using radio frequency identification
Pioneering initiatives in music, design, and technology have positioned
Aloft as a must-have brand for the next generation of travelers. Aloft
has reported consistently high guest satisfaction scores since launch,
reflecting the success of its modern and vibrant design at an affordable
price point. Aloft's social guest experience, with the buzzing re:mix lounge
and w xyz bar, has also earned select hotels within the portfolio
designations in TripAdvisor's 2012 "Top 25 Trendiest Hotels in the US"
About Aloft Hotels
With more than 60 hotels in 10 countries, Aloft has changed the hotel
landscape by offering ‘style at a steal’ everywhere from Baltimore to
Beijing to Bogota to Brussels – and everywhere in between. For more
information, please visit www.alofthotels.com.
Aloft, like all brands within Starwood's portfolio, is proud to offer
the Starwood Preferred Guest(R) program, which offers a
breakthrough policy of no blackout dates on Free Night Awards. To learn
more, please visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with 1,134 properties in nearly 100
countries and 171,000 employees at its owned and managed properties.
Starwood is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned
brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®,
Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company
boasts one of the industry’s leading loyalty programs, Starwood
Preferred Guest (SPG), allowing members to earn and redeem points for
room stays, room upgrades and flights, with no blackout dates. Starwood
also owns Starwood Vacation Ownership, Inc., a premier provider of
world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
About Shashi Group
Founded in 2004 in Silicon Valley, Shashi Corporation is a privately
held real estate development and asset management firm, with a special
focus on hospitality. Shashi specializes in creating long term value by
penetrating high barrier to entry markets with lifestyle oriented
designs and leading world-class brands.
About Azul Hospitality Group
Azul Hospitality Group, a Preferred Management Company for the Aloft
brand, has a robust infrastructure of industry professionals with
extensive experience in all aspects of hotel management and development
services. The company’s primary focus is on upscale hotels and resorts,
with unique destination and product attributes, located in the western
United States. Other recent projects with Starwood Hotels and Resorts
include the Sheraton Carlsbad Resort & Spa in Carlsbad, California, and
the Sheraton Redding at Sundial Bridge in Redding, California.
About Somera Capital Management
Somera Capital Management, LLC is a fully integrated real estate
investment and portfolio management company with headquarters in Santa
Barbara, California and an additional office in Washington D.C. Somera
has managed approximately $600 million of total transaction equity
committed to over 70 transactions throughout the United States,
representing a total transaction and cost basis of approximately $2.0
About Canyon Capital Realty Advisors
Canyon Capital Realty Advisors LLC (CCRA) is the real estate direct
investing arm of Canyon Partners, LLC. Canyon Partners and its
affiliates, including Canyon Capital Advisors, CCRA and ICE Canyon, are
investment management firms and registered investment advisors
headquartered in Los Angeles, California, with approximately $20 billion
in assets under management.
Starwood Hotels & Resorts
Source: Starwood Hotels & Resorts Worldwide, Inc.
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