VenueNext Extends into Sports Racing and Scales its Platform for Over
100k Guests
SANTA CLARA, Calif. & LOUISVILLE, Ky. -- (Business Wire)
Churchill
Downs Racetrack, today announced an agreement with VenueNext
to implement its technology platform for the start of Churchill Downs’
2016 Spring Meet, which includes the 142nd running of the
Kentucky Derby Presented by Yum! Brands. Starting on Opening Night of
its 2016 Spring Meet on April 30th, 2016 at Churchill Downs,
guests can download the new Churchill Downs Racetrack mobile app to
provide convenient mobile access to many of the racetrack’s services.
The app will allow guests to buy, manage and scan mobile tickets; order
food and drinks for select in-seat delivery or express pick-up; view
horse profiles and behind-the-scenes video content; and offer routes to
locations throughout the racetrack.
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Churchill Downs will use VenueNext’s technology platform, which ties
isolated systems together, to connect fans to the racetrack’s services
and amenities. The platform will also leverage E15, Churchill
Downs’ analytics partner, to provide the racetrack the ability to make
real-time, data-driven decisions during an event. Additionally,
VenueNext is integrating the iOS version of the new Churchill Downs
Racetrack app with the Kentucky Derby betting partner Twinspires.com
mobile app, to make it easy to navigate between mobile betting and
racetrack services.
“After great success at deploying our technology at Super Bowl 50, we
are excited for the challenge to scale our platform to accommodate even
larger venues like Churchill Downs Racetrack,” said John Paul, CEO and
founder at VenueNext. “We look forward to delighting the over one
hundred thousand guests who will attend this year’s Kentucky Derby with
an all-new mobile experience that delivers unprecedented convenience to
all the services the venue offers.”
“Churchill Downs is excited to work with VenueNext and enhance our
guests’ experience by making it easy for them to connect to the services
the racetrack offers,’’ said Ryan Jordan, General Manager of Churchill
Downs. “We look forward to gaining new insights into our fans’
preferences so that we can continue to improve their experience by
leveraging the decision-making benefits of VenueNext’s content
management system.”
Churchill Downs has a legacy of using modern technology to improve the
experience of fans since its inception in 1875. Its recent modernization
projects include construction of premium luxury seating with integrated
simulcast areas, the installation of permanent lights to operate night
racing and the creation of The Big Board — the world’s largest 4k video
screen.
Churchill Downs’ free mobile app is now live in the iTunes App Store
and the Google Play Store
in time for this year’s Spring Meet on April 30, 2016 and Longines
Kentucky Oaks and the Kentucky Derby on May 6 and May 7. E15
and VenueNext will continue working together on the app post-event to
ensure it enhances the fan experience year-round at the Churchill Downs
Racetrack for all events held there.
About VenueNext
VenueNext is a technology company on a mission to transform the way
people around the world experience venues. VenueNext’s platform unifies
the venue infrastructure ecosystem, giving venue owners access to an
entirely new suite of sophisticated software tools and services that
enhance business performance. VenueNext also develops context-aware
smartphone apps that for the first time seamlessly connect guests with
everything a venue has to offer. Founded in 2013, VenueNext is backed by
Aurum Partners LLC and other funds affiliated with the owners of the San
Francisco 49ers, Causeway Media Partners, Live Nation Entertainment,
Twitter Ventures and Aruba Networks. VenueNext has offices in San
Francisco, Silicon Valley and New York. VenueNext was named one of the
top ten most innovative companies in sports by Fast Company in 2015 and
the recipient of a 2015 Edison Award for Innovation. Please visit www.venuenext.com
to learn more.
About the Kentucky Derby
The $2 million Kentucky Derby takes place on the first Saturday in May
at historic Churchill Downs in Louisville, Kentucky. Inaugurated in
1875, the legendary 1 1/4-mile race for three-year-olds is the oldest
continuously held major sporting event in North America and the first
leg of horse racing’s challenging Triple Crown series. Also known as the
“The Run for the Roses,” “The Most Exciting Two Minutes in Sports” and
“America’s Race,” the Kentucky Derby is the most attended horse race in
the nation, with more than 170,000 attendees in 2015.
About Churchill Downs Racetrack
Churchill Downs, the world’s most legendary racetrack, has conducted
Thoroughbred racing and presented America’s greatest race, the Kentucky
Derby, continuously since 1875. Located in Louisville, the flagship
racetrack of Churchill Downs Incorporated (NASDAQ: CHDN)
offers year-round simulcast wagering. Churchill Downs will conduct the
142nd running of the Kentucky Derby Presented by Yum! Brands on May 7,
2016. www.ChurchillDowns.com
About E15
E15 brings together professionals from the fields of
economics, mathematics, statistics, accounting and finance, psychology
and behavioral science, and computer science who have experience working
with some of the strongest brands and many of the largest companies in
the world. Headquartered in Chicago, E15 operates a
network of national branches with offices in Dallas, Los Angeles and New
York City. For more information, visit us at www.E15group.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160429006151/en/
Contacts:
VenueNext
Louise Callagy, 415-699-2963
press@venuenext.com
Source: VenueNext
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