Adobe Marketing Cloud Recognized as a Leader with Highest Overall
Scores in Current Offering, Strategy and Market Presence
Company Website:
http://www.adobe.com
SAN JOSE, Calif. -- (Business Wire)
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ADOBE NAMED A LEADER IN ENTERPRISE MARKETING SOFTWARE SUITES BY
INDEPENDENT RESEARCH FIRM
Adobe Marketing Cloud Recognized as a Leader with Highest Overall
Scores in Current Offering, Strategy and Market Presence
Adobe
(Nasdaq:ADBE) today announced the company has been recognized as a
leader in “The Forrester Wave™: Enterprise Marketing Software Suites, Q4
2014.” Adobe was among a group of select vendors that Forrester
Research, Inc. invited to participate in the independent report that
evaluated the most significant marketing cloud vendors. Adobe
Marketing Cloud was positioned highest in current offering, strategy
and market presence and achieved the highest scores possible in 21 out
of 46 criteria overall.
“Adobe distanced itself from the pack with a combination of an
innovative, detailed vision and in-market functionality designed solely
to provide marketers with a clear incentive to use multiple solutions
with the Adobe Marketing Cloud,” stated Forrester in the report, which
also stated, “Adobe distinguishes itself with its core services
capabilities – functionality introduced in early 2014 specifically to
integrate the six products that constitute the Adobe Marketing Cloud.
The product road map and overall vision for the EMSS build on that
success. In addition, Adobe’s customer references are the only ones who
have experience using the majority of Adobe’s products together,
validating the vendor’s messaging and product strategy.”
“We are proud to be recognized as a leader with the highest scores in
Current Offering, Market Presence and Strategy, in this Forrester Wave™
report on Enterprise Marketing Software Suites,” said Brad Rencher,
senior vice president and general manager, Digital Marketing at Adobe.
“We believe our top scores across a number of criteria is a testament to
the completeness of our offer and to our unique ability to help
marketers across all aspects of their workflow - from their use of Adobe
Creative Cloud for content creation through the management, delivery and
optimization of that content through Adobe Marketing Cloud.”
Adobe Marketing Cloud is used by the world’s leading digital marketers
from companies including Alex & Ani, AOL, Audi, BET Networks, Condé
Nast, Dun & Bradstreet, Kate Spade Saturday, Lenovo, MGM Resorts,
Philips, Rakuten, Starwood Hotels and Resorts, Time Warner Cable,
University of Phoenix, Verizon Wireless and thousands more.
A complimentary copy of the “The Forrester Wave™: Enterprise Marketing
Software Suites, Q4 2014” report is available for download here.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one
spot. It’s called the Adobe
Marketing Cloud. It includes a complete set of analytics, social,
advertising, targeting, Web and app experience management and
cross-channel campaign management solutions as well as core services and
mobile capabilities that bring together everything marketers need to
know about their campaigns. So marketers can get from data to insights
to action, faster and smarter than ever
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Contacts:
Adobe Systems Incorporated
David Olsen, 385-345-1600
davolsen@adobe.com
or
Edelman
Kate
McEwan, 206-664-7800
kate.mcewan@edelman.com
Source: Adobe Systems Incorporated
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