Walmart, P&G, Walden Media, and ARC Entertainment Create “Walden
Family Theater”, a New Series of Family Films, to Air Exclusively on
Hallmark Channel
Franchise debuts March 15 with world premiere of “Return to Nim’s
Island”, starring Bindi Irwin
STUDIO CITY, Calif. -- (Business Wire)
Hallmark Channel announced today the launch of “Walmart and P&G present
Walden Family Theater,” a new Friday night appointment viewing
franchise. Created in collaboration with Walmart, Procter & Gamble,
award-winning family entertainment producer, Walden Media, and
fast-growing independent studio, ARC Entertainment, “Walden Family
Theater” reflects a shared commitment to fill the void on TV for quality
family entertainment.
In a nod to television’s historic role as a unifying entertainment
experience, bringing family members of all ages together for common
enjoyment,, “Walden Family Theater” kicks off on March 15th
with the world premiere of “Return to Nim’s Island,” produced by
Walden and ARC and starring Bindi Irwin, daughter of the beloved late
family entertainment icon, Steve Irwin (“Crocodile Hunter”).
“Return to Nim’s Island” is one of 6 new original family movies
that will headline the franchise. “Space Warriors,” starring
Dermot Mulroney, Danny Glover, Josh Lucas, Mira Sorvino and Thomas Horn,
the second new film in the series is slated to make its world debut on
Hallmark Channel in May. In addition to the 6 new titles, “Walden Family
Theater” will include a variety of beloved original movies from Hallmark
Channel’s vast library. Further announcements of additional titles and
airdates are forthcoming.
“We at Hallmark Channel could not have asked for better collaborators
for ‘Walden Family Theater’ than Walmart and P&G, as leading sponsors,
and Walden and ARC as producers — these are all brands that share in our
passion for and commitment to family entertainment,” says Bill Abbott,
president and CEO, Crown Media Family Networks. “This collaboration is a
360-degree effort that allows us a unique opportunity to further revive
the practice of families regularly gathering to enjoy television
entertainment as a shared experience.”
Micheal Flaherty, Co-Founder of Walden Media remarked, “Walden Family
Theater is a great step forward for us to continue the Walden mission.
These great films we are presenting on The Hallmark Channel and/or
making with ARC reinforces our vision to provide families a chance to
recapture imagination and rekindle curiosity through entertainment.
These films will stand side by side with some of our proudest features
like our Narnia movies, Holes, Bridge To Terabithia, Amazing Grace,
and Journey To The Center Of The Earth.”
“Return to Nim’s Island,” the sequel to Walden Media’s 2008
family action-adventure and world- wide box office hit “Nim’s Island”
picks up the story a few years later with fourteen year old Nim more
determined than ever to protect her island and all the wildlife that
call it home. When she faces off against resort developers and animal
poachers, she realizes she can’t depend on her animal cohorts alone and
must make her first human friend – Edmund, who has run away to the
island from the mainland – to save her home.
Inspired by the Nim books by revered Australian author Wendy Orr, “Return
to Nim’s Island” is a story to enchant moviegoers of all ages.
For more information and to see “Return to Nim’s Island” trailer,
go to www.returntonimsisland.com
About Hallmark Channel
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a
24-hour basic cable network that provides a diverse slate of
high-quality entertainment programming available in high definition (HD)
and standard definition (SD) to a national audience of 87 million
subscribers. Hallmark Channel is the nation’s leading destination for
quality family programming with an ambitious slate of original TV movies
and specials, as well as some of television’s most beloved sitcoms and
series, including The Golden Girls, Frasier, and Happy Days. The channel
is also home to a range of lifestyle programming, anchored by Home &
Family, a daily two-hour live show shot in a fully functional house
located on the Universal Studios lot, and Marie, a one-hour talk show
hosted by iconic entertainer, Marie Osmond. Hallmark Channel's sibling
network, Hallmark Movie Channel, also available in HD and SD, focuses on
family-friendly movies with a mix of original films, classic theatrical
releases, and presentations from the acclaimed Hallmark Hall of Fame
library.
For more information, please visit www.crownmediapress.com
Hallmark Channel on Social Media: Facebook,
Twitter
(Join the conversation at #HeartofTV), Pinterest,
GetGlue,
YouTube
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, more than 200 million
customers and members visit our 10,400 stores under 69 banners in 27
countries and e-commerce websites in 10 countries. With fiscal year 2012
sales of approximately $444 billion, Walmart employs more than 2.2
million associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting http://corporate.walmart.com,
on Facebook at http://facebook.com/walmart and
on Twitter at http://twitter.com/walmartnewsroom.
Online merchandise sales are available at http://www.walmart.com and
http://www.samsclub.com
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
About Walden Media
Walden Media creates films and books for the whole family to enjoy
together. Past award-winning films include: “The Chronicles of Narnia”
series, “Holes,” “Nim’s Island,” “Charlotte’s Web,” the Sundance
Audience Prize Winning documentary “Waiting for ‘Superman,’” and the
recent hit “Parental Guidance”.
About ARC Entertainment
ARC Entertainment, founded in 2010, is a fast growing, fully integrated
production and distribution company providing both physical and digital
distribution and sales services entertainment-based products. ARC
Entertainment has a robust distribution platform which enables it to
monetize Content through key revenue streams such as Theatrical
Distribution, SVOD, VOD, PPV, Digitally and Physical DVD. The Company
has unparalleled relationships with major national retailers and a
management team with a history of success in the Entertainment and
Consumer Products industries.
Contacts:
Hallmark Channel
Allison Bennett, 212-445-6692
allisonbennett@hallmarkchannel.com
or
Rogers
& Cowan
Lesley Burbridge, 310-562-0715
lburbridge@rogersandcowan.com
Source: Hallmark Channel
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