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Ford Fusion Energi retail sales jump 39 percent in Los Angeles in
June; Fusion Hybrid retail sales in L.A. rise 35 percent in June
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Overall Ford Fusion retail sales were up 20 percent in L.A. in June
and 12 percent year-to-date
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Fusion is Ford’s second-best-selling vehicle in L.A. and overall in
North America, after the F-Series truck; after F-series, the Fusion is
the best-selling vehicle to millennial buyers in Ford’s overall
vehicle lineup
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
Ford Fusion electrified vehicle retail sales spiked in the Los Angeles
market during the month of June, the first month of availability for the
new 2017 model, as consumers remain charged up about the high-tech,
efficient sedan with room for five.
This Smart News Release features multimedia. View the full release here:
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Ford Fusion electrified vehicle retail sales spiked in the Los Angeles market during the month of June, the first month of availability for the new 2017 model, as consumers remain charged up about the high-tech, efficient sedan with room for five. (Photo: Business Wire)
Based on Ford June sales figures, Fusion Energi sales jumped nearly 40
percent in L.A. compared to June 2015. During the same time period,
Fusion Hybrid sales jumped 35 percent. Both of these numbers are retail
sales and do not include fleet sales.
By comparison, the total midsize sedan segment is down nearly 5 percent
in L.A. through May, according to IHS Automotive data. Consumer demand
for trucks and SUVs continues to rise in Los Angeles and across the
country, but sales of the Ford Fusion Hybrid and Ford Fusion Energi
plug-in are surging ahead.
“This significant growth for Ford’s midsize sedan should not be
underestimated as Los Angeles is the largest car market in the United
States,” said Wade Jackson, Ford Fusion marketing manager. “The spike in
Fusion Hybrid and Energi sales is a testament to Ford’s advanced
engineering team developing fuel-efficient and fun-to-drive electric
vehicles offering customers the widest range of choice in the segment.”
The new 2017 Fusion Energi can travel 610 miles on a full tank of gas
and battery charge – according to EPA estimates – the highest combined
range of any plug-in hybrid sold in America.
Electrified Fusions becoming the new normal
In 2011, Fusion Hybrid represented 10 percent of new Fusion retail
registrations in L.A. Through May of 2016, the most current data
available, Fusion Hybrid and Fusion Energi plug-in represent 42 percent
of new Fusion retail registrations in L.A., according to Ford analysis
of new vehicle registration data from IHS Automotive, despite gasoline
prices falling over the same period.
Overall sales of Fusion in L.A. are also bucking the trend in the
midsize car segment, with sales up 20 percent in June and 12 percent
year-to-date.
The L.A. region was the only region in America to hold consistent in
midsize sedan sales last year. Almost one out of every 10 midsize sedans
are sold in the L.A. region and since 2012, the Ford Fusion has doubled
its sales and share there.
Reaching new customers
After F-series, the Fusion is the best-selling vehicle to millennial
buyers in Ford’s overall vehicle lineup and remains Ford’s best-selling
car.
In addition, Fusion registrations to women are up 20 percent in
California through May, compared to the same period in 2015, according
to IHS Automotive personal new vehicle registration data.
To build on its success, Ford launched a new marketing campaign for
Fusion earlier this month targeting key markets nationwide.
“We need to make sure buyers know about the best-in-class Fusion Energi
driving range, but our new Fusion Sport and Fusion Platinum models give
us a great shot at going after buyers who might not have ever owned a
Ford,” Jackson said. “We’re pretty excited about our chances for more
conquest buyers.”
The 2017 Ford Fusion Energi has an EPA-estimated rating of 43 city/41
hwy/42 combined MPG, a 14 gallon tank and 21 miles of all-electric
range. Range calculation is based on www.fueleconomy.gov.
The 2017 Ford Fusion Hybrid has an EPA-estimated rating of 43 city/41
hwy/42 combined and a 13.5 gallon tank. Actual mileage and range will
vary.
About Ford Motor Company
Ford
Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. The company provides financial
services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide or Ford Motor Credit Company,
visit www.corporate.ford.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160725006105/en/
Contacts:
Ford Motor Company
Chris Terry
313.319.7398
cterry34@ford.com
Source: Ford Motor Company
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