Blackbaud’s Annual donorCentrics™ Report highlights key giving trends
and patterns across higher education, including public and private
institutions
Company Website:
http://www.blackbaud.com
CHARLESTON, S.C. -- (Business Wire)
Blackbaud, Inc. (NASDAQ: BLKB)
today released its 2013
donorCentrics Annual Report on Higher Education Alumni Giving. The
report looks at giving trends across 123 higher education institutions
over the past three years. Findings in the report indicate that alumni
donors and revenue are returning to patterns of giving prior to the
Great Recession.
“Before the economic recession, the national trends in higher education
were ‘donors down’ and ‘dollars up,’” said Shaun Keister, author of the
report and vice chancellor of development and alumni relations at the
University of California, Davis. “That all changed in 2009 with both key
metrics dipping and dipping sharply. For the second year in a row,
however, we are seeing a return to pre-recession trends and patterns,
indicating that the impact of the recession has been minimized.”
Key findings from the report include:
- Alumni Donors were down – Overall, alumni donors were slightly
down for both public and private institutions. The overall median
change in donor counts was down 1.1 percent, with private institutions
dipping 0.7 percent and public institutions down 1.1 percent.
- Revenue is up – Overall revenue is up, with a positive change
of 5.3 percent compared to 2012. This marks the third consecutive year
of positive change in revenue for both public and private
institutions, after tougher years in 2009 and 2010, showing that the
impact of the recession has subsided.
- Donors are giving more on average – The actual median change in
revenue per donor in 2013 was impressive, with a 5.8 percent positive
change overall. The median revenue per donor in 2013 was $531
(compared to $488 in 2012 and $469 in 2011).
“It’s interesting to see how the recession impacted nonprofits and how
they are responding afterward,” said Jenny Cooke Smith, a Higher
Education donorCentrics solutions consultant at Blackbaud. “While
participation rates continued to decline for both public and private
institutions – a byproduct of both growing class sizes and generational
shifts in donors – the report provides insight into this trend, as well
as suggestions for helping to combat these issues.”
Download
the report to learn more about alumni participation, donor
retention, reactivation, and donor acquisition trends from 123
institutions around the country.
About the survey
Blackbaud’s Target Analytics applied the following rules to standardize
data from each of the institutions participating in the 2013
donorCentrics Annual Report on Higher Education Alumni Giving: Soft
credits and matching gift payments are excluded. Direct mail,
telemarketing, and the Internet are by far the dominant revenue sources
for most schools; however, events, personal solicitation, and other
sources are included. Indicators are calculated on a cash payment basis,
as opposed to a pledge basis. Retention rates are calculated by dividing
the number of donors giving in the current year who also gave during the
previous year by the total number of donors who gave in the previous
year.
About Blackbaud
Serving the nonprofit and education sectors for 30 years, Blackbaud
(NASDAQ: BLKB) combines technology and expertise to help organizations
achieve their missions. Blackbaud works with more than 29,000 customers
in over 60 countries that support higher education, healthcare, human
services, arts and culture, faith, the environment, independent K-12
education, animal welfare and other charitable causes. The company
offers a full spectrum of cloud-based and on-premise software solutions
and related services for organizations of all sizes including: fundraising,
eMarketing,
advocacy,
constituent
relationship management (CRM), financial
management, payment
services, analytics
and vertical-specific solutions. Using Blackbaud technology, these
organizations raise more than $100 billion each year. Recognized as a
top company by Forbes, InformationWeek, and Software Magazine and
honored by Best Places to Work, Blackbaud is headquartered in
Charleston, South Carolina and has operations in the United States,
Australia, Canada, the Netherlands and the United Kingdom. For more
information, visit www.blackbaud.com.
Forward-looking Statements
Except for historical information, all of the statements, expectations,
and assumptions contained in this news release are forward-looking
statements that involve a number of risks and uncertainties. Although
Blackbaud attempts to be accurate in making these forward-looking
statements, it is possible that future circumstances might differ from
the assumptions on which such statements are based. In addition, other
important factors that could cause results to differ materially include
the following: general economic risks; uncertainty regarding increased
business and renewals from existing customers; continued success in
sales growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with successful
implementation of multiple integrated software products; the ability to
attract and retain key personnel; risks related to our dividend policy
and share repurchase program, including potential limitations on our
ability to grow and the possibility that we might discontinue payment of
dividends; risks relating to restrictions imposed by the credit
facility; risks associated with management of growth; lengthy sales and
implementation cycles, particularly in larger organization;
technological changes that make our products and services less
competitive; and the other risk factors set forth from time to time in
the SEC filings for Blackbaud, copies of which are available free of
charge at the SEC’s website at www.sec.gov
or upon request from Blackbaud's investor relations department. All
Blackbaud product names appearing herein are trademarks or registered
trademarks of Blackbaud, Inc.
Contacts:
Blackbaud, Inc.
Andy Prince, 512-289-4728
media@blackbaud.com
Source: Blackbaud, Inc.
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