Company Website:
http://www.sprint.com
OVERLAND PARK, Kan. -- (Business Wire)
Sprint Chief Marketing Officer Kevin Crull is one of the most
influential CMOs of 2015, according to Forbes, ScribbleLive and
LinkedIn’s 4th Annual CMO Influence Study.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20151111006073/en/
Sprint Corporation CMO Kevin Crull (Photo: Business Wire)
This study reveals the most influential CMOs in the world based on
analysis ScribbleLive, a data-driven content marketing platform,
completed on the top 500 companies from the 2015 Forbes Global 2000
Largest Companies list (Forbes Global 500), and the 2015 Forbes Most
Valuable Brands lists.
Crull is No. 3 in the study, behind No. 1 Phil Schiller of Apple and No.
2 Kevin Hochman of KFC US.
With the product, marketing and brand-building initiatives Crull has
guided since joining the company earlier this year, Sprint is upping the
ante on delivering value and innovation to consumers. And he’s putting
competitors on notice that Sprint will continue to be relentless and
aggressive.
He’s overseen the launch of iPhone Forever, a revolutionary Sprint
program that fundamentally changes the way customers get Apple’s most
iconic devices. Another initiative celebrated the merger between DIRECTV
and AT&T with an unprecedented, one-time offer exclusively for DIRECTV
customers: free service for one full year when they switch to Sprint.
“I feel privileged to be part of a management team that is taking risks
and making big bets to change the way Americans see their wireless
carrier,” Crull said. “We are constantly challenging our teams to bring
big ideas and great creativity as we take on the challenges we face.
They’ve responded and it’s an honor to be recognized for the good work
we are doing.”
To arrive at the scores, the ScribbleLive Influence platform analyzed
more than 100 million articles from news, blog and social media sources,
identified opinions from and reactions to the selected CMOs and
calculated a proprietary influence score based on the people or entities
reacting to an opinion. This was weighted by their respective influence
on a given topic, the credibility of the outlet where the reaction was
published or consumed and the volume of reactions generated by the
opinions attributed to that influencer within the studied timeframe of
May 12 to Sept. 30, 2015.
“Chief Marketing Officers are rising in importance within the C-Suite as
they evolve to be the principal drivers of business growth,” said Bruce
Rogers, Chief Insights Officer and Head of the CMO practice, Forbes
Media. “That’s why we set out to create a ranking of those deemed most
influential within their industries and their craft, and are pleased to
partner with ScribbleLive and LinkedIn for our 4th annual list of the
World’s Most Influential CMOs.”
The complete Forbes/ScribbleLive 2015 CMO Influence Study can be viewed
and downloaded here.
About Sprint
Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served more than 58.6 million connections as of September
30, 2015 and is widely recognized for developing, engineering and
deploying innovative technologies, including the first wireless 4G
service from a national carrier in the United States; leading
no-contract brands including Virgin Mobile USA, Boost Mobile, and
Assurance Wireless; instant national and international push-to-talk
capabilities; and a global Tier 1 Internet backbone. Sprint has been
named to the Dow Jones Sustainability Index (DJSI) North America for the
past five years. You can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151111006073/en/
Contacts:
Sprint
Laura Lisec, 913-794-3602
Laura.M.Lisec@sprint.com
Source: Sprint
© 2024 Canjex Publishing Ltd. All rights reserved.