-
Ford is conducting testing to collect valuable customer insights from
emotional, logical and discovery perspectives
-
This same approach influenced the interior design of the all-new Ford
GT supercar, which is based on three principles – clarity of intent,
innovation and connection
-
Ford GT interior design goes beyond automotive; Ford’s global design
studios created several non-automotive design objects, including a
racing sailboat, that will be on display at leading furniture design
event Salone del Mobile, April 14-19, in Milan, Italy
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
Ford is working with new research and measurement methods and high-tech
tools to collect emotional and logical customer insights and learn more
about how people visually discover new cars and trucks. New techniques
include eye tracking, measuring where eyesight lingers most and
biometrics.
Ford Motor Company is working with new research and measurement methods and high-tech tools to collect emotional and logical customer insights and learn more about how people visually discover new cars and trucks. New techniques include eye tracking, measuring where eyesight lingers most and biometrics. (Photo: Business Wire)
“Vehicle interiors have witnessed one of the biggest evolutions across
the history of cars in recent years,” said Raj Nair, Ford Motor Company
group vice president, Global Product Development. “Not only have we
introduced a great deal of useful new technology into our cars and
trucks, we consistently are adding better materials, improved design and
increased features across the board, from high-end vehicles to
entry-level segments. All of this leads to a focus on design languages
that not only convey the right messages, but deliver on an enhanced user
experience.”
Research shows that a great-looking interior design can attract new
buyers, but if that design isn’t thought through to accommodate various
customer needs, the result can be a less satisfying experience.
Data collected in Ford’s experimental research is guiding the Ford
design team to shape the best customer experience possible.
This is innovation in the design process as well as in the tools used.
Research will happen up front, while responses to color, materials, and
any other critical element will continue to be assessed through customer
clinics at a later stage of the process.
All-new Ford GT interior design
Ford followed a similar approach in designing the interior of the all-new
Ford GT – a two-door supercar that serves as a technology showcase
for top EcoBoost® performance, aerodynamics and lightweight
carbon fiber construction.
First, the main components of the Ford GT interior were identified, then
the design was pushed forward, introducing new principles and innovative
design solutions.
“Over the past few years, we have gained some incredible momentum with
our designs,” said Moray Callum, Ford Motor Company vice president,
Design. “As we move forward, we need to build on and evolve what we have
achieved so far to continue to deliver exciting and fresh solutions. The
interior design of the Ford GT builds on existing DNA and pushes it
forward.”
Three guiding principles drive Ford GT interior design:
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Clarity of intent – highlighting focused areas of functionality
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Innovation – pushing the boundaries of innovation to develop new
designs and keep changing the way the world moves
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Connection – establishing a connection with the driver through more
compact, more intuitive technology
These fundamentals come to life in the Ford GT interior through design
solutions that visually communicate:
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Fit for purpose – technology is concentrated and organized in clear
islands with an ergonomic logic. All essential functions are within
reach without the driver having to move his hand position
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Lean and lightweight – the instrument panel features a two-tier step
design with floating wing. It makes use of the negative space while
calling attention to the edge detailing. The result is a feeling of
spaciousness
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Perceived efficiency – soft materials and hard technology are
carefully balanced so that all touchable materials are soft and all
technology areas are hard, conveying laser precision across the
instrument panel
Beyond automotive
The thinking behind the interior design of Ford GT extends beyond the
automotive world, serving as inspiration for Ford’s display at this
year’s Salone
del Mobile. The world’s most prestigious international furniture and
design event takes place April 14-19 in Milan, Italy.
Designers across Ford’s global design studios applied the new approach
to the creation of unique non-automotive objects including a racing
sailboat, musical instruments and a football table. Just as with global
design review for a vehicle, proposals were vetted by the leadership
team to ensure alignment with fundamental principles, feasibility and
efficient use of resources.
“The guidelines developed for the design of the Ford GT interior can
lead to very different solutions within and beyond the automotive
field,” said Callum. “We opened the challenge to our team to submit
proposals for Milan and the response was overwhelming. Selecting the
finalists that will be on display was difficult.”
About Ford Motor Company
Ford
Motor Company, a global automotive industry leader based in
Dearborn, Michigan, manufactures or distributes automobiles across six
continents. With about 187,000 employees and 62 plants worldwide, the
company’s automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150319006064/en/
Contacts:
Ford Motor Company
Francesca Montini
313.845.0508
fmontini@ford.com
Source: Ford Motor Company
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