Interactive displays feature new augmented reality and other related
applications that drive consumer engagement and response
Company Website:
http://www.QG.com
SUSSEX, Wis. -- (Business Wire)
Quad/Graphics, Inc. (NYSE:QUAD), announced today that its Actable™
interactive print solutions will be on display at the DMA2012
Exhibition, which runs October 14-16 in Las Vegas. An interactive
display will demonstrate to attendees of the Direct Marketing
Association’s annual conference and exhibition how new interactive print
applications can make direct mail come alive and engage consumers with
amazing and response-driving experiences.
The Quad/Graphics display area will feature an Actable interactive print
“Integration Station” where conference attendees can get a demonstration
of interactive print in action. A related “Experience Actable” wall
display will showcase examples of interactive print and provide
real-time analytics of how attendees are interacting with Quad’s DMA
materials and displays.
Using Smartphones and other mobile devices, marketers will see
demonstrations of print coming to life, where they’ll be able to:
-
Launch video content directly and seamlessly from a printed page
-
Tap a “play” button on a printed music promotion to listen to the
featured band
-
Pin products to Pinterest from interactive printed catalogs and direct
mail
-
See a 3D watch animate and rotate from a printed page
-
Launch a game from the printed page and play it for a chance to win a
mobile coupon
-
Launch 3D product demonstrations with a one-tap “buy now” option
“At Quad/Graphics, we are redefining print by making it even more
powerful through technology integration with other channels,” explained
Joel Quadracci, Quad/Graphics Chairman, President & CEO. “At DMA2012,
marketers will see how to connect print and mobile in ways that will
engage, inform and entertain while driving real and measureable
response. We not only will show off the technology, but also will
demonstrate practical ways to seamlessly integrate print and mobile
technologies using augmented reality, image recognition, variable QR
codes and much more.”
About DMA2012
DMA2012
is the annual conference and exhibition of the Direct Marketing
Association, held this year at the Mandalay Bay in Las Vegas. The
conference runs October 13-18 with the exhibition hall open October
14-16. It's a global event that is expected to draw nearly 10,000
marketers from more than 50 countries. The conference showcases direct
marketing solutions with key focus areas including data, customer
engagement, and measurable marketing.
About Quad/Graphics
Quad/Graphics (NYSE: QUAD) is a global provider of print and related
multichannel solutions for consumer magazines, special interest
publications, catalogs, retail inserts/circulars, direct mail, books,
directories, and commercial and specialty products, including in-store
signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the
Company has approximately 22,000 full-time equivalent employees working
from more than 50 print-production facilities as well as other support
locations throughout North America, Latin America and Europe. As a
printing industry innovator, Quad/Graphics (www.QG.com)
is redefining the power of print in today’s multimedia world by helping
its clients use print as the foundation of multichannel communications
strategies to drive their top-line revenues.
Contacts:
Quad/Graphics
Media Contact:
Claire Ho,
Quad/Graphics, 414-566-2955
Claire.Ho@qg.com
Source: Quad/Graphics
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