Elena Hight Teams Up with REPREVE to Promote a Greener Lifestyle
GREENSBORO, N.C. -- (Business Wire)
Inc. (NYSE:UFI), makers of the REPREVE®
brand of fibers, announces that REPREVE will be a first-time sponsor of
X Games Aspen, which will take place Jan. 24 to 27, 2013. As the proud
recycling sponsor of X
Games Aspen 2013, the goal is to raise awareness about the
significance of recycling plastic bottles and choosing REPREVE-based
products. REPREVE is made from recycled materials, including
post-consumer plastic bottles, and is an essential ingredient that makes
fabrics and garments sustainable.
REPREVE ambassador for X Games Aspen, Elena Hight (Photo: Business Wire)
To help drive awareness, Elena
Hight has teamed up with the REPREVE brand to help promote a greener
lifestyle. Hight is best known for her progressive riding style and is a
decorated X Games Women’s Snowboard SuperPipe medalist. As brand
ambassador, Hight will help promote the importance of recycling and
choosing products made with REPREVE.
“The X Games is an ideal event to showcase REPREVE, because the recycled
fiber goes into many winter sports-related brands including Patagonia,
The North Face and Polartec-based products,” said Roger Berrier,
President and chief operating officer of Unifi, Inc. “Together with
Elena Hight and the X Games, we have a special opportunity to educate
consumers on the importance of recycling and the innovative products
produced from recycled plastics, providing consumers a new way to
lighten their impact on the environment.”
“The environment plays such an important role in winter sports and we
can help make a difference by recycling and choosing products made with
REPREVE,” said Elena Hight. “Not many people know that REPREVE is a
recycled ingredient that makes so many of the clothes we buy
eco-friendly. It’s really cool to know that the bottles we recycle at X
Games Aspen could actually end up in my clothes.”
Through the REPREVE Facebook page, the REPREVE brand is asking consumers
to recycle more by pledging to recycle 100,000 plastic bottles during
the X Games. Onsite, thousands of REPREVE beanies will be given away to
encourage fans to wear recycled. If they get caught wearing REPREVE,
fans can win REPREVE-based prizes.
As part of Hight’s collaboration with the REPREVE brand, she will be
featured in a television advertisement showcasing the REPREVE brand
fiber on ESPN during X Games Aspen. She will also be available at the
REPREVE booth Sunday, Jan. 27, from 1:00 p.m. to 2:30 p.m. for photo
opportunities with fans.
For more information on REPREVE, please visit the all new REPREVE
or visit the REPREVE Facebook page www.facebook.com/repreve.
To learn more about REPREVE onsite at the X Games, please visit the
About Elena Hight:
Elena Hight is one of professional snowboarding’s shining stars. At age
23, she is a two-time Olympian and a multi-X Games medalist in snowboard
HalfPipe. In 2002, Hight became the first woman to land a 900 in
competition at the young age of 13. In Spring 2012, she landed the first
ever double backside alley-oop rodeo in a halfpipe by a woman. Today she
is on track to be a gold medal contender in Sochi in 2014. In addition
to snowboarding professionally, living an active, healthy lifestyle,
sports and the outdoors have always been a priority of Hight’s. Surfing
and cooking are two passions in her life. Her personality is often
described as the all-American girl next door with an incredible athletic
REPREVE® brand products are made from recycled materials, including
pre-consumer manufacturing waste and post-consumer plastic bottles.
REPREVE is an essential ingredient that makes fabrics and products
containing REPREVE fiber sustainable. REPREVE can be found throughout
many products, ranging from apparel to office furnishings, and even
socks. It is also used in industrial, automotive and medical
applications. REPREVE has been adopted by some of the world’s leading
brands and retailers, including Patagonia, The North Face, Haggar and
Ford. REPREVE is made by a publicly-held U.S. based company, Unifi, Inc.
(NYSE: UFI). For more information about REPREVE, visit www.repreve.com,
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Unifi, Inc. (NYSE: UFI) is a diversified producer and processor of
multi-filament polyester and nylon textured yarns and related raw
materials. The Company adds value to the supply chain and enhances
consumer demand for its products through the development and
introduction of branded yarns that provide unique performance, comfort
and aesthetic advantages. Key Unifi brands include, but are not limited
to: AIO® - all-in-one performance yarns, SORBTEK®, A.M.Y.®, MYNX® UV,
REPREVE®, REFLEXX®, MICROVISTA® and SATURA®. Unifi's yarns and brands
are readily found in home furnishings, apparel, legwear, and sewing
thread, as well as industrial, automotive, military, and medical
applications. For more information about Unifi, visit www.unifi.com,
or to learn more about REPREVE®, visit www.repreve.com.
REPREVE and IT’S WHAT’S IN IT are trademarks of Unifi, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130109006017/en/
Jennifer Whisnant (on behalf of REPREVE)
Gullotti (on behalf of Elena)
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