Twitter’s Behavior Targeting and Partner Audiences Program to
Leverage Acxiom’s
Third Party Data To Power-up Its
Advertising Reach
Company Website:
http://www.acxiom.com
LITTLE ROCK, Ark. -- (Business Wire)
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that it has expanded its
global data partnership with Twitter, the global platform for public
self-expression and conversation in real time, to augment Twitter’s
current targeting capabilities for advertising.
Twitter’s behavior targeting offers a new way to reach existing and
potential customers from audiences provided by Acxiom, in addition to
Twitter’s own data. As part of the agreement, advertisers will now be
able to select from 135 Acxiom audience categories to define or find a
group of users on Twitter –these categories are selected by behavior,
life stages, demographics and household information, and span all
industries including financial services, retail, auto and consumer
packaged goods. Infused with Acxiom’ rich, high accuracy data, this new
form of targeting, coupled with other targeting options like interest
targeting, will result in greater marketing efficiency and more engaging
brand experiences.
For example, Twitter’s behavior targeting will enable auto advertisers
to select audiences who are in the market for a new car, and consumer
package goods companies can reach audiences who have purchased their
product category in the past. Additionally, advertisers will be able to
expand the reach of campaigns with behavior targeting to Twitter users
who align with those selected behaviors.
“We have seen tremendous results from clients who have used first party
and Acxiom data, for targeting ad campaigns on Twitter,” said Dana Hayes
Jr., group vice president, global partner development at Acxiom.
“Behavior targeting will offer another way for advertisers to have
access to Acxiom data sets and scale, for precisely targeting customers
and prospects on Twitter.”
Acxiom is currently a Marketing Platform Partner in the tailored
audiences program, which launched last year, allowing advertisers to
match their customer lists to users on Twitter. The addition of
Twitter’s behaviors and partner audiences will further Twitter’s reach,
by providing access to Acxiom data and segmented audiences, for use by
marketers, directly through the Twitter user interface on
ads.twitter.com.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuse trust, experience and
scale to fuel data-driven results. For over 40 years, Acxiom has been an
innovator in harnessing the most important sources and uses of data to
strengthen connections between people, businesses and their partners.
Utilizing a channel and media neutral approach, we leverage
cutting-edge, data-oriented products and services to maximize customer
value. Every week, Acxiom powers more than a trillion transactions that
enable better living for people and better results for our 7,000+ global
clients. For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
Contacts:
Acxiom
Ines Gutzmer, 404-434-0237
Corporate Communications
ines.gutzmer@acxiom.com
GACXM
Source: Acxiom
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