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Cooper Tire Celebrates Life’s Road Trips with Facebook Promotions

2013-03-01 13:55 ET - News Release


FINDLAY, Ohio -- (Business Wire)

Whether ordinary trips to the grocery store or extraordinary memories, like a newborn’s first car ride home,Cooper Tireis commemorating life’s every day road trips with an exciting opportunity to earn an entire year of free gas during the “My Every Day Road Trip” contest. Running March 1 through March 29, fans of Cooper Tire’s Facebook page can share their not-so-everyday road trip stories by submitting video, written stories or photos. For inspiration, fans can view two featured videos that detail the extraordinary daily drives of two unique Cooper Tire owners, and the role Cooper tires play in their every day road trips.

“Cooper tires are crafted for life’s every day road trips and we’ve long heard from dedicated fans about their daily journeys. We’re excited to create an open forum for people to share their stories,” said Hal Gardner, Cooper Tire’s Vice President of Marketing Communications and Market Intelligence.

How to Enter

Starting today, March 1, Cooper Tire Facebook fans may submit their not-so-every day road trip stories on the company’s Facebook page in one of the following ways: a written story, a photo or a video. Winners will be selected based on criteria such as originality, creativity, their passion for Cooper tires and compelling content.

The top written story will win a $100 gift card to use toward gas for one week while the highest rated photo entry will receive a $500 gift card to use toward gas for one month.

The top five video finalists will each win a new set of four Cooper tires and advance to the final phase of the competition. In the final phase, Cooper Tire Facebook fans will be encouraged to vote for their favorite Every Day Road Trip video, to help determine the final winner. The video with the combined highest score and most votes will be awarded a gift card for $5,000 toward gas for one year to fuel their daily drive.

Opportunity to Win for Voting

Cooper Tire is also offering its fans a chance to win a Road Trip Kit just for voting during the My Every Day Road Trip sweepstakes. Beginning April 9, fans can vote for their top video to help determine the overall Cooper Tire Facebook video winner. For each vote (one per day), fans will automatically receive an entry to win a Road Trip Kit. The prize pack includes several items to keep them on-the-go, including a $100 Cooper Tire auto service voucher, a $50 gas card, $50 iTunes gift card and Cooper gear.

Visit Cooper Tire’s Facebook page for complete contest and sweepstakes rules and submission guidelines.

Cooper Tire has been crafting tires for life’s road trips for nearly 100 years. Boasting a full product portfolio, fitting most vehicles on the road today, Cooper manufactures quality passenger, light truck, sport utility, performance and winter tires.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 11 countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire, www.twitter.com/coopertire and www.youtube.com/coopertire.

Contacts:

Cooper Tire & Rubber Company
Michelle Rehbein, 419-424-4251
mrrehbein@coopertire.com

Source: Cooper Tire & Rubber Company

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