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Popeyes ® Brings Back $5 Bonafide ® Big Box with More Than 300 Ways to Enjoy a Real Meal

2015-08-31 11:12 ET - News Release


Company Website: http://www.popeyes.com
ATLANTA -- (Business Wire)

Popeyes® Louisiana Kitchen once again redefines the $5 price point with a real meal that won’t leave guests hungry. In restaurants today, Popeyes $5 Bonafide® Big Box is back by popular demand! For a limited time, guests can feast on their choice of two pieces of Popeyes Bonafide bone-in-chicken or three Handcrafted Tenders, two Signature Sides and a Buttermilk Biscuit. The perfect blend of quality, variety and value, Popeyes is offering guests more than 300 ways to eat a real meal, all for just $5.

“The $5 price point has been the darling of the quick service restaurant industry with brands lining up to offer their version of value,” said Popeyes Chief Marketing Officer – US, Hector A. Muñoz. “At Popeyes, where our Louisiana heritage sets the standard, it would be inhospitable to have a guest leave our table hungry, so we are providing a southern-style feast that will satisfy any appetite with variety that will capture any imagination!”

Traditional value menu items typically offer one item, smaller portions and few options. Popeyes is providing guests with a variety of menu options to build a full meal that won’t leave them asking for more. With options like Red Beans & Rice, Green Beans, Cajun Rice, Cole Slaw, Cajun Fries and Mashed Potatoes with Cajun Gravy, there is no end to the combinations guests can create. And we’ve added them up - there are more than 300 different ways to combine all the spices and tastes of Louisiana cooking.

Add in their choice of Bonafide bone-in-chicken or Handcrafted Tenders and there is a whole meal packed into our Bonafide Big Box. Paired with Popeyes Lemonade Icebox Pie, guests can have it all whether they are coming in for lunch or dinner!

Popeyes and Dr Pepper® Team Up to Help Popeyes Guests SCORE During the College Football Season and Through to the Holidays

During the eight week sweepstakes, Popeyes will feature the Popeyes Bahamas Bowl nationwide with a celebratory Dr Pepper promotional cup where guests will text the keyword “Bahamas” to 50293 and use their unique cup code to enter the VIP Bahamas Bowl Trip Experience giveaway. The cup code also gives guests 20% OFF at Fanatics.com and a chance at over $100K in instant win prizes!

“The Popeyes Bahamas Bowl is the perfect extension of the fun, festive experience our guests have come to expect from Popeyes,” continued Muñoz. “We’re excited to bring the flavors and tastes of Louisiana to the Bahamas with the opening of our newest Popeyes restaurant, and to the world with the Popeyes Bahamas Bowl once again in 2015. This is a significant milestone for our brand and we can’t wait to see you there!”

Prizes include:

  • Grand Prize, VIP TRIP Experience for two to the Popeyes Bahamas Bowl, December 24th in Nassau, Bahamas
  • First Prize, Indoor Theatre Tailgate Prize Pack: 50" Smart Flat Screen, Sound System, a Video Game System, and a Universal Remote
  • Second Prize, Outdoor Theatre Tailgate Prize Pack: Outdoor Projector, External Speakers, a Cooler, a Wireless HDMI Transmitter, and a Projecting Screen
  • Instant Prizes, $25-$500 Fanatics.com digital gift cards, $10 Popeyes gift checks

Please visit drpepper.promo.eprize.com/bahamasbowl for official rules.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes® is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of July 12, 2015 Popeyes had 2,443 operating restaurants in the United States, three territories, and 27 foreign countries. For more information, visit the Popeyes® Louisiana Kitchen Web site at www.popeyes.com.

Contacts:

Media:
Coltrin & Associates
Jennifer Webb, 212-221-1616
Jennifer_Webb@Coltrin.com

Source: Popeyes® Louisiana Kitchen

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