Company Website:
http://www.popeyes.com
ATLANTA -- (Business Wire)
Popeyes® Louisiana Kitchen once again redefines the $5 price point with
a real meal that won’t leave guests hungry. In restaurants today,
Popeyes $5 Bonafide® Big Box is back by popular demand! For a limited
time, guests can feast on their choice of two pieces of Popeyes Bonafide
bone-in-chicken or three Handcrafted Tenders, two Signature Sides and a
Buttermilk Biscuit. The perfect blend of quality, variety and value,
Popeyes is offering guests more than 300 ways to eat a real meal, all
for just $5.
“The $5 price point has been the darling of the quick service restaurant
industry with brands lining up to offer their version of value,” said
Popeyes Chief Marketing Officer – US, Hector A. Muñoz. “At Popeyes,
where our Louisiana heritage sets the standard, it would be inhospitable
to have a guest leave our table hungry, so we are providing a
southern-style feast that will satisfy any appetite with variety that
will capture any imagination!”
Traditional value menu items typically offer one item, smaller portions
and few options. Popeyes is providing guests with a variety of menu
options to build a full meal that won’t leave them asking for more. With
options like Red Beans & Rice, Green Beans, Cajun Rice, Cole Slaw, Cajun
Fries and Mashed Potatoes with Cajun Gravy, there is no end to the
combinations guests can create. And we’ve added them up - there are more
than 300 different ways to combine all the spices and tastes of
Louisiana cooking.
Add in their choice of Bonafide bone-in-chicken or Handcrafted Tenders
and there is a whole meal packed into our Bonafide Big Box. Paired with
Popeyes Lemonade Icebox Pie, guests can have it all whether they are
coming in for lunch or dinner!
Popeyes and Dr Pepper® Team Up to Help
Popeyes Guests SCORE During the College Football Season and Through to
the Holidays
During the eight week sweepstakes, Popeyes will feature the
Popeyes Bahamas Bowl nationwide with a celebratory Dr Pepper promotional
cup where guests will text the keyword “Bahamas” to 50293 and use their
unique cup code to enter the VIP Bahamas Bowl Trip Experience giveaway.
The cup code also gives guests 20% OFF at Fanatics.com and a chance at
over $100K in instant win prizes!
“The Popeyes Bahamas Bowl is the perfect extension of the fun, festive
experience our guests have come to expect from Popeyes,” continued
Muñoz. “We’re excited to bring the flavors and tastes of Louisiana to
the Bahamas with the opening of our newest Popeyes restaurant, and to
the world with the Popeyes Bahamas Bowl once again in 2015. This is a
significant milestone for our brand and we can’t wait to see you there!”
Prizes include:
-
Grand Prize, VIP TRIP Experience for two to the Popeyes Bahamas Bowl,
December 24th in Nassau, Bahamas
-
First Prize, Indoor Theatre Tailgate Prize Pack: 50" Smart Flat
Screen, Sound System, a Video Game System, and a Universal Remote
-
Second Prize, Outdoor Theatre Tailgate Prize Pack: Outdoor Projector,
External Speakers, a Cooler, a Wireless HDMI Transmitter, and a
Projecting Screen
-
Instant Prizes, $25-$500 Fanatics.com digital gift cards, $10 Popeyes
gift checks
Please visit drpepper.promo.eprize.com/bahamasbowl
for official rules.
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes® is a leader in the New Orleans
segment of the foodservice industry and is the world's second largest
quick-service chicken concept based on the number of units. As of July
12, 2015 Popeyes had 2,443 operating restaurants in the United States,
three territories, and 27 foreign countries. For more information, visit
the Popeyes® Louisiana Kitchen Web site at www.popeyes.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150831005847/en/
Contacts:
Media:
Coltrin & Associates
Jennifer Webb, 212-221-1616
Jennifer_Webb@Coltrin.com
Source: Popeyes® Louisiana Kitchen
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