All-In Wireless includes choice of smartphone and unlimited talk,
text and high-speed data
Sprint Calls for Pricing Transparency in Wireless; Unveils Campaign
Featuring David Beckham on a Quest for a Simple, Understandable Offer
Company Website:
http://www.sprint.com
OVERLAND PARK, Kan. -- (Business Wire)
Today, Sprint introduces the wireless industry’s first-ever “All-In”
pricing plan, underscoring the company’s commitment to making wireless
simpler, clearer and more straightforward for consumers. All-In Wireless
counters the wireless industry’s current way of advertising by providing
one clear monthly price for a smartphone and unlimited talk, text and
high-speed data.
With All-In Wireless, consumers pay $80 per month for a wireless device
and unlimited talk, text and high-speed data – the two most significant
components on any wireless bill.
“We understand how frustrating and confusing shopping for wireless can
be. At Sprint, we are doing things differently,” said Marcelo Claure,
Sprint CEO. “We are telling customers, ‘This is your All-In price.’ So
when they walk into our store or visit our website, they will see that
$80 includes a smartphone and an unlimited plan to do the most important
things they are going to do with the phone for an entire month: make
calls, watch videos, listen to music, text a friend – you name it.”
Claure continued, “If you went to a restaurant that advertised a
cheeseburger for 99-cents, but when you show up, they said it’s an extra
$2 for the bun or $1 for lettuce, you would feel misled. Yet, that’s
what the industry has been doing with its wireless plans. Why can’t
everyone just advertise the full price of both the plan and the
smartphone – an All-In plan? That was the idea behind what we’ve
created.”
Sprint will promote All-In Wireless with advertising featuring
international sports star and entrepreneur David Beckham. In the ads,
Beckham goes from store to store, asking for a simple wireless plan with
a consistent monthly cost. He is met with confusion and frustration at
every stop – until he gets to a Sprint store, where he is offered All-In
Wireless.
“When Marcelo and I talked, he said that for most people, buying a cell
phone can be one of the most frustrating experiences imaginable,”
Beckham said. “People want simple, honest and straightforward plans, but
instead they get confusion. With Sprint All-In the aim is to make things
simple and deliver value for people.”
The ads featuring Beckham launch tonight during the U.S. Women’s World
Cup Match on the FOX Network. To watch an extended version of the
Beckham ad now please visit http://youtu.be/QC22ZHo7Iak.
“It’s a genuine pleasure to work with such a dynamic and
forward-thinking company. I really enjoyed making the advert and
hopefully people will enjoy it too,” Beckham added.
With All-In, consumers pay $20 per month to lease one of our most
popular smartphones, and $60 per month for unlimited text, talk and
high-speed data while on the Sprint network (excludes taxes and
surcharges).1
Consumers pay $0 down and only a one-time, $36 activation fee.
Sprint believes this is the simplest, most straightforward, lowest-cost
way to get a smartphone with unlimited data in wireless – without the
confusion caused by other carriers who continue to only advertise part
of the cost to draw people into their stores. But once at the store,
consumers discover that the advertised price isn’t all in. They discover
there are additional costs for the phone or the service. To watch Sprint
CEO Marcelo Claure describe the importance of All In to today’s wireless
customers please visit https://youtu.be/USZ3Xdz0oDk.
Sprint is also encouraging consumers to check their all-in pricing from
other carriers and not be fooled by advertising gimmicks that only list
the price of a phone or the price of a service plan making it difficult
to understand the full story.
For example, Verizon advertises 10GB of data $80, but they don’t mention
as loudly the additional monthly charges including $15 line access and
$27.08 for the phone. AT&T frequently advertises 10GB of data for $100
per month, but downplays the additional monthly charges including $15
line access and $27.08 for the phone. T-Mobile is advertising 4 lines
for $100, but doesn't shout the additional $108.32 in monthly phone
payments.
Sprint also believes every wireless company should offer a clear plan
like All-In Wireless. In fact, Sprint is so confident about All-In
Wireless, the company encourages customers to shop it around. If you’ve
considered a deal from Verizon, AT&T or T-Mobile, ask them straight up:
“What’s the All-In price?” Not the price on the tag or in the ad just
for the service plan.
All-In Wireless accompanies Sprint’s commitment to improving its network
every day. According to RootMetrics, in 111 markets measured in the
first half of 2015, Sprint has been awarded a total of 156 first place
(outright or shared) RootScore® Awards for overall,
reliability, speed, data, call, or text network performance.2
Those numbers sound even more impressive when compared to last year’s
results. In these same 111 markets, Sprint achieved 21 first-place award
wins back in the first half of 2014.
Sprint All-In Wireless is available starting today in Sprint stores and
on www.sprint.com/allin.
All phones will be available with Sprint Lease, the most affordable way
to get the hottest new devices. With Sprint Lease, customers get the
lowest monthly cost and lowest two-year cost for the device and plan.
Well-qualified customers can receive a new phone every 24 months for $0
down.
For more information and downloadable materials, please visit http://newsroom.sprint.com/presskits/all-in-wireless-press-kit.htm
About Sprint
Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served more than 57 million connections as of March 31,
2015, and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years. You
can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
1 To improve data experience for the majority of
users, throughput may be limited, varied or reduced on the network.
Streaming video speeds will be limited to 600Kbps at all times, which
may impact quality. Sprint may terminate service if off-network roaming
usage in a month exceeds: (1) 800 min. or a majority of min.; or (2)
100MB or a majority of KB. Prohibited network use rules apply—see
sprint.com/termsandconditions.
2 Rankings based on 111 RootMetrics (January 1 –
June 3, 2015) RootScore Reports for mobile performance as tested on best
available plans and devices on four mobile networks across all available
network types.Your experiences may vary. The RootMetrics award
is not an endorsement of Sprint. Visit www.rootmetrics.com
for more details
View source version on businesswire.com: http://www.businesswire.com/news/home/20150630005801/en/
Contacts:
Sprint
Mark Bonavia, 913-269-0436
mark.bonavia@sprint.com
Source: Sprint
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