Comcast Teams Up With Hall-of-Famer for a One-of-a-Kind Twitter
Autograph Session; Promotion Kicks Off on November 23 During NBC’s
Sunday Night Football Broadcast
Company Website:
http://www.comcastcorporation.com
PHILADELPHIA -- (Business Wire)
Comcasttoday announced “#SignMyTweet,” a one-of-a-kind
Twitter-based live autograph session featuring NFL Hall-of-Famer Emmitt
Smith where fans get the chance to receive a signed, oversize version of
their own personal tweet. The virtual event will kick off on November 23
during NBC’s Sunday Night Football broadcast between the Dallas
Cowboys and the New York Giants and be hosted by Xfinity,
Comcast’s residential service brand and the nation’s largest video and
high-speed Internet provider.
“In the U.S., half
of all TV-related tweets are about live sports, so we wanted to do
something fun that captured that engagement and rewarded fans,” said
Peter Intermaggio, SVP Marketing Communications. “‘#SignMyTweet!’ brings
together great technology, an outstanding TV experience and the
excitement of live sports, all things that customers have come to expect
from Xfinity. The chance to have a tweet signed by the NFL’s all-time
leading rusher will draw sports fans of all ages.”
Here’s how it works:
At some point during the first half of Sunday’s game, Smith will send a
tweet to get the giveaway started. Over the next 24 hours, any fan who
wants their tweet signed will have to hustle to tweet to @XFINITYSports
with the hashtag #SignMyTweet. Smith will sign tweets the next day from
8-10pm and mail oversized copies to winners as a souvenir.
“It’s a chance to give back and engage with fans in a fun way,” said
Emmitt Smith. “And to be a part of their first live Twitter-based
autograph session should be a pretty cool experience – I’m looking
forward to it.”
Smith is known for his illustrious football career, which included three
Super Bowl championships as a member of the Dallas Cowboys and the honor
of being the only player to have won a Super Bowl MVP, NFL MVP and NFL
Rushing Crown in the same season. Inducted into the Pro Football Hall of
Fame as part of the Class of 2010, Smith is the NFL’s all-time leading
rusher, having amassed 18,355 yards during his 15 seasons.
Xfinity customers have access to the most live sports and the fastest
in-home WiFi. With the X1 Entertainment Operating System, viewers can
follow all the action like never before with cool features like the sports
app, live
in-home streaming and cloud DVR, and a new trending guide powered by Twitter.
More information can be found at: http://xfin.tv/signmytweet
About Comcast Cable
Comcast Cable is the nation's largest video, high-speed Internet and
phone provider to residential customers under the XFINITY brand and also
provides these services to businesses. Comcast has invested in
technology to build an advanced network that delivers among the fastest
broadband speeds, and brings customers personalized video,
communications and home management offerings. Comcast Corporation
(Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com
for more information.
Contacts:
Comcast Corporation
Steven Restivo, 215-286-3507
Steven_Restivo@comcast.com
Source: Comcast Corporation
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