First-Ever Kids Collaboration for Danskin
NEW YORK -- (Business Wire)
Nickelodeon announced today its partnership with Danskin, the
135-year-old heritage dance and activewear brand owned by Iconix Brand
Group (NASDAQ: ICON), to launch two collections inspired by Nick star
JoJo Siwa. The partnership includes JoJo Freestyle by Danskin, a
collection of traditional dancewear, gymnastics and athleisure apparel
available now exclusively in-store and online at Target, and JoJo by
Danskin, launching in Spring 2018 at Kohl’s. Both collaborations
mark Danskin’s first-ever foray into co-branded kids’ lines.
“JoJo is a TV star, singer and social media influencer, but her first
love is dancing and it’s something she’s still incredibly passionate
about today. That’s what makes this collaboration with Danskin so
authentic and such a natural fit,” said Jose Castro, Senior Vice
President, Softlines, Nickelodeon. “Nickelodeon’s partnership with
Danskin allows us to venture into yet another new aisle with JoJo, while
working with the most iconic name in dance apparel.”
“Danskin has been integrated into the world of dance and fitness apparel
for decades, and we are excited to extend the brand’s connection to a
younger generation through our first co-branded kids partnership with
JoJo Siwa,” said Jamie Cygielman, Chief Marketing Officer, Iconix Brand
Group. “JoJo’s fun, fearless and inspiring attitude and lifestyle rooted
in dance seamlessly matches Danskin’s continuing commitment to connect
with and encourage young girls to dream big.”
The JoJo Freestyle by Danskin collection, available now at
Target, incorporates JoJo’s vibrant personality with her signature
rainbow print, bows, and inspiring graphic quotes that include “Dream,
Dance, Love.” JoJo by Danskin, available at Kohl’s in April 2018,
is accented with gold foil detailing and rhinestones in an array of
pastel colors.
Nickelodeon’s collaboration with Danskin is the latest offering in an
expanding line of consumer products inspired by 14-year-old Siwa.
Additional products available now span categories including accessories,
apparel, arts and crafts, beauty, consumer electronics, home goods, toys
and more.
Siwa can next be seen in the 91st Annual Macy’s Thanksgiving Day Parade,
performing on Nickelodeon’s Shimmer and Shine float. Additionally, she
will serve as host Nick Cannon’s sidekick on Nickelodeon’s Lip Sync
Battle Shorties, a spinoff of Spike’s Emmy-nominated global phenomenon,
Lip Sync Battle. The ten-episode series, which features real-life kids
lip-syncing pop songs in celebration of their favorite artists, will
premiere in early 2018, with a holiday special set to air on Sunday,
Dec. 3, at 7 p.m. (ET/PT).
About Iconix Brand Group:
Iconix Brand Group, Inc. owns, licenses and markets a portfolio of
consumer brands including: CANDIE'S (R), BONGO (R), JOE BOXER (R),
RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R),
DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R),
CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), UMBRO (R), LEE
COOPER (R), ECKO UNLTD. (R), MARC ECKO (R), and ARTFUL DODGER. In
addition, Iconix owns interests in the MATERIAL GIRL (R), ED HARDY (R),
TRUTH OR DARE (R), MODERN AMUSEMENT (R), BUFFALO (R), and PONY (R)
brands. The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of retail
distribution in both the U.S. and worldwide. Through its in-house
business development, merchandising, advertising and public relations
departments, Iconix manages its brands to drive greater consumer
awareness and equity.
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, digital, recreation, books and feature films. Nickelodeon’s
U.S. television network is seen in more thanf 90 million households and
has been the number-one-rated kids’ basic cable network for 22
consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
View source version on businesswire.com: http://www.businesswire.com/news/home/20171120005678/en/
Contacts:
Press:
For Nickelodeon:
Talia Yates
Talia.yates@nick.com
or
For
Danskin:
Caroline Hawkins
chawkins@iconixbrand.com
Source: Nickelodeon
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