Appointment Extends Ongoing Pro-Bono Relationship with the Ad Council

Company Website: http://www.rocketfuel.com
REDWOOD CITY, Calif. -- (Business Wire)

Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced CEO George John’s appointment to the Ad Council Board of Directors. The appointment expands Rocket Fuel’s ongoing pro-bono relationship with the Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S.

"We're proud to be able to partner with the Ad Council as a company, and I'm very excited to contribute ideas as a board member,” said George John, Rocket Fuel CEO. “It's a remarkable organization with a devoted staff and demonstrated success executing its mission to make a difference in society -- saving lives with campaigns around health and safety, bringing families together with campaigns around adoption and parenting, and inspiring children and young adults with campaigns about education and their future. “

“We are thrilled to welcome George John to our Board; as a leader in programmatic advertising we look forward to his knowledge and expertise in bringing greater precision to our PSA campaigns,” said Peggy Conlon, President & CEO of the Ad Council. “We’ve had the benefit of witnessing the power of Rocket Fuel’s technology firsthand. The ability to reach each person in our target audience where they are most likely to be engaged is a game-changer and allows us to make a bigger impact in the lives of people affected by critical issues.”

Rocket Fuel recently published the impressive results of its engagement with the AARP Caregiving Initiative http://rocketfuel.com/successtory/detail/builds-big-awareness, supported through its relationship with the Ad Council. Highlights include a 70% increase in campaign CTR and a 100% improvement in FBX campaigns.

For the full list of the Ad Council’s new Board members visit http://adcouncil.org/News-Events/Press-Releases.

The Ad Council

The Ad Council has a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL”.

The mission of Rocket Fuel Gives Back is to share Rocket Fuel's success and values, and to help people achieve their full potential in life. This has allowed Rocket Fuel to work with many inspiring charities around the globe. With the support of our executives and partners, Rocket Fuel is committed to giving back to the communities we live in—locally, nationally, and internationally.

For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Contacts:

Rocket Fuel
Kenya Hayes, 650-481-6178
pr@rocketfuel.com

Source: Rocket Fuel