Drent Goebel Vision Offset Printing Press Advances Color Quality, Format
Options and Speed to Market
Company Website:
http://www.qg.com/
SUSSEX, Wis. -- (Business Wire)
Subhead and first paragraph, first sentence of release should read
"Drent Goebel" (instead of "Drent Global").
The corrected release reads:
QUAD/GRAPHICS ENHANCES IMPACT OF CLIENTS’ DIRECT MARKETING CAMPAIGNS
WITH ADDITION OF PRINT TECHNOLOGY
Drent Goebel Vision Offset Printing Press Advances Color Quality, Format
Options and Speed to Market
Quad/Graphics,
a leading direct marketing provider with expertise in the retail,
healthcare, financial, and insurance verticals, today announced the
installation of a Drent Goebel Vision offset printing press at its
location in Westampton, N.J.. The addition of the hybrid press at the
company’s high-volume Northeast region production center optimizes the
company’s direct mail production platform. Clients now have greater
flexibility in the size and complexity of superior quality mail pieces
that drive personalized engagement with customers.
“When we implement technologies such as this press, we help our clients
remain ahead of the competition and maximize their return on marketing
expenditures,” said Steve Jaeger, President of Direct Marketing for
Quad/Graphics. “Our investment in this advanced technology provides
best-in-class solutions that create highly impactful, personalized and
cost-effective direct marketing programs that drive results.”
With the short-makeready web offset printing press, clients gain a
competitive edge in maximizing the customization, visual appeal, and
customer interaction of their direct mail pieces.
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In-line die cutting module creates attractions like windows, pull
tabs, and pop-ups to better target consumers with meaningful, relevant
offers that increase response rates.
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Impact of each direct mail piece is fortified with exact color
replication and vivid color consistency.
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Unique formats are produced with near limitless imaging lengths and an
oversized 20” web width.
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Production time can be cut on repeat orders by as much as 70 percent
with an information management system that stores and retrieves key
settings and job specifications.
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Makeready waste can be cut by up to 50 percent, reducing paper costs.
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Faster turnaround is achieved due to a 35 percent decrease in
makeready time.
The offset press works seamlessly with Quad/Graphics’ digital workflow
tools to quickly and accurately print customized content. It is also
equipped with UV drying and specialty gluing and coating capabilities,
enabling the facility to deliver complete laser lettershop packages
under one roof.
The addition of this technology rounds out Quad/Graphics’ suite of
offset presses operating in the company’s Direct Marketing division,
enhancing the potential for lower postage and freight cost, and faster
in-home delivery for East Coast regional customers. Quad/Graphics prints
millions of targeted direct marketing pieces each month to meet
customers’ around-the-clock production needs across the country.
For more information about Quad/Graphics’ direct mail production
platform, or the company’s premier direct marketing solutions, please
contact Emily Wenstrom with Stanton Communications at 202-223-4933 or ewenstrom@stantoncomm.com.
About Quad/Graphics
Quad/Graphics (NYSE: QUAD), a leading global printer that is redefining
print in today's multichannel media world by helping marketers and
publishers capitalize on print’s ability to complement and connect with
other media channels. With consultative ideas, worldwide capabilities,
leading-edge technology and single-source simplicity, Quad/Graphics has
the resources and knowledge to help its clients maximize the revenue
they derive from their marketing spend through channel integration, and
minimize their total cost of print production and distribution through a
fully integrated national distribution network. The Company provides a
diverse range of print solutions, media solutions and logistics services
from multiple locations throughout North America, Latin America and
Europe.
Contacts:
Stanton Communications
Emily Wenstrom, 202-223-4933
ewenstrom@stantoncomm.com
Source: Quad/Graphics
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