NEW YORK -- (Business Wire)
Time Warner Cable joins the excitement surrounding the third season of
the Daytime Emmy® Award-winning show, “Transformers Prime Beast
Hunters,” by debuting a national TV spot and announcing a KRE-O
TRANSFORMERS toy giveaway from Hasbro in New York City.
The 30-second spot featuring Megatron, villainous leader of the
Decepticons, is designed to show how Time Warner Cable can transform its
customer’s television viewing experience at home with the TWC TV app on
any device. Customers across the TWC footprint can see how Megatron is
no match against this app that transforms any screen in your home into a
TV screen beginning March 27. The spot will also be available for
viewing on Time Warner Cable’s YouTube channel http://www.youtube.com/timewarnercable.
In addition, Time Warner Cable has partnered with The Hub Network to
give away KRE-O TRANSFORMERS building sets from Hasbro to the first 500
customers that visit the New York City store in the Upper West Side
located at: 2554 Broadway at 96th Street. New York City
Residential customers with accounts in good standing can pick up one of
their own on Thursday, March 28 at 10:00 a.m. ET (The toys will be given
out on a first come - first served basis while supplies last; one
TRANSFORMERS toy per account holder; valid photo ID must be presented.)
“We are thrilled to partner with The Hub Network to bring our customers
closer to the programming they love such as ‘Transformers Prime Beast
Hunters,’” said Jeffrey A. Hirsch, Executive Vice President and Chief
Marketing and Sales Officer, Residential Services. “We hope the TV spot
and giveaway will allow our customers to embrace not only their favorite
TRANSFORMERScharacter but also the various devices they can use
in the home to catch them in action.”
“Time Warner Cable is a great friend and partner to The Hub Network,”
said Margaret Loesch, President and CEO of The Hub. “We are delighted to
be part of their campaign and love the ‘Transformers Prime Beast
Hunters’ spot that we worked together to create.”
Time Warner Cable’s New York City service area includes Manhattan,
Queens, Staten Island and western Brooklyn, Mt. Vernon, NY, as well as
Bergen and Hudson Counties in New Jersey.
“Transformers Prime Beast Hunters” follows Optimus Prime and his team of
Autobots in a mission to defend earth and one day restore their home
planet of Cybertron. The half-hour animated series is produced by Hasbro
Studios and telecast on The Hub Network on Fridays at 7:30 p.m. ET.
The awesome KRE-O TRANSFORMERS building set includes 257 pieces to build
an intense BUMBLEBEE figure as a robot, then tear him down to rebuild
him as a sports car for the QUEST FOR ENERGON! Includes BUMBLEBEE, Biker
and 2 Security Guard KREON figures! Ages 7 to 14 years.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of
video, high-speed data and voice services in the United States,
connecting more than 15 million customers to entertainment, information
and each other. Time Warner Cable Business Class offers data, video and
voice services to businesses of all sizes, cell tower backhaul services
to wireless carriers and managed and outsourced information technology
solutions and cloud services. Time Warner Cable Media, the advertising
arm of Time Warner Cable, offers national, regional and local companies
innovative advertising solutions. More information about the services of
Time Warner Cable is available at www.twc.com,
About The Hub Network
THE HUBis a multi-platform joint venture between Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ:
HAS) with a goal of entertaining, enlightening, empowering and educating
children and their families. The cable and satellite television network
features original programming as well as content from Discovery's
library of award-winning children's educational programming; from
Hasbro's rich portfolio of entertainment and educational properties
built during the past 90 years; and from leading third-party producers
worldwide. The Hub lineup includes animated and live-action series, as
well as specials, game shows, and family-favorite movies. The network
extends its content through a robust and engaging online presence at www.hubworld.com.
The Hub rebranded from Discovery Kids on October 10, 2010, and is
available in nearly 72 million U.S. households. The Hub logo and name
are trademarks of Hub Television Networks, LLC. All rights reserved.
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through creative
expression of the Company’s world class brand portfolio, including
TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING,
NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive
licensing program, Hasbro strives to delight its global customers with
innovative play and entertainment experiences, in a variety of forms and
formats, anytime and anywhere. The Company's Hasbro Studios develops and
produces television programming for more than 170 markets around the
world, and for the U.S. on The Hub TV Network, part of a multi-platform
joint venture between Hasbro and Discovery Communications (NASDAQ:
DISCA, DISCB, DISCK). Through the company's deep commitment to corporate
social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families every
year. It has been recognized for its efforts by being named one of the
"World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
Time Warner Cable Inc.
Jeannette Castaneda, 212-364-8534
Source: Time Warner Cable Inc.
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