MANHATTAN BEACH, Calif. -- (Business Wire)
SKECHERS
USA, Inc. (NYSE:SKX) today announced the planned Back-to-School
launch of a SKECHERS Kids footwear collection for girls featuring the
popular Shopkins characters.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170711005648/en/
SPK by SKECHERS (Photo: Business Wire)
“We’re excited to expand our award-winning SKECHERS Kids line with
styles featuring Shopkins characters, which are in demand by kids across
the country,” said Michael Greenberg, president of SKECHERS. “Building
on the success of our kids’ collection, we feel that adding
Shopkins-branded shoes will be a perfect fit for the countless girls who
already love wearing our playful, colorful and comfortable footwear.”
“It’s a thrill for us to welcome SKECHERS to the Shopkins-licensed
consumer products program,” added Paul Solomon, Co-CEO of Moose Toys.
“We want to bring our fans quality product extensions that best capture
Shopkins’ fun and fashionable aesthetic. This deal is the beginning of a
great partnership between two outstanding in-demand brands.”
Born two decades ago, the SKECHERS Kids collection offers great products
for toddlers to tweens with fun, bright and lightweight designs that
kids everywhere love for school and play. Popular characters like
Twinkle Toes and Z-Strap have helped build awareness for the line which
has expanded to include innovative lighted footwear styles.
Additionally, SKECHERS Kids won the Excellence in Children’s Design
awards from Footwear Plus in 2002 and 2013 and was named the Best
Children’s Footwear Collection by Earnshaw’s in 2016.
Since launching in 2014, Shopkins has become a global phenomenon,
offering over 100 different Shopkins characters each season, an animated
webisode series with over 1 billion views on YouTube alone, and the
Shopkins 12-Pack, which was the top-selling toy in the US in 2015,
according to The NPD Group. In 2016, Shopkins finished the year with
over $1 billion in retail sales as the No. 1 girls’ brand in nine
categories in the United States, including apparel (basics and sleep),
bedding, party, stationery, accessories, seasonal and home. Shopkins now
has over 210 licensees and 18 agents globally supporting the growth of
the brand.
The co-branded SPK by SKECHERS footwear collection will be available in
young girls’ sizes at SKECHERS retail stores and online at www.skechers.com.
Products in the line will be designed, developed and marketed through a
multi-year licensing partnership between SKECHERS and Moose Toys.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 2,055 SKECHERS Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, throughout Europe and Latin America. For
more information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
About Moose Toys
Moose Toys has a simple mission - to make children happy! Over the last
15 years, the business has earned a solid reputation as a leader in
innovation. Time and time again, Moose has shown an innate ability
to respond to emerging trends and create brands that dominate the market.
Most recently this was proven with the success of the global phenomenon
Shopkins! The brand continues to break all records in the collectable
category; and with 900 million units sold to date, these pint size
inanimate objects have reinvigorated how kids collect and play.
This family run business has seen tremendous growth over the past four
years solidifying its position as the 5th biggest toy manufacturer in
the US by year-end 2016. Success extends to the recent development of
content, entertainment and global licensing deals for Shopkins and
partnerships with Disney and Universal to co-create collectable lines.
Moose creates, manufactures and markets brands across the collectable,
arts, activity, action figure, dolls and youth electronics categories
featuring much-loved brands such as: Shopkins, Little Live Pets, Beados,
Happy Places, The Grossery Gang, The Trash Pack and Mighty Beanz.
Moose Toys calls Australia home and has teams across Los Angeles, Hong
Kong, China, London, Paris and Vietnam, employing more than 350 staff
and distributing to over 100 countries.
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, Skechers’ future domestic and international growth,
financial results and operations including expected net sales and
earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening of
new stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments due
to the lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among sellers
of footwear for consumers, especially in the highly competitive
performance footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in Skechers’ annual report on
Form 10-K for the year ended December 31, 2016 and its quarterly report
on Form 10-Q for the three months ended March 31, 2017. The risks
included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170711005648/en/
Contacts:
SKECHERS USA
Jennifer Clay, 310-937-1326
jennc@skechers.com
Source: SKECHERS USA, Inc.
© 2024 Canjex Publishing Ltd. All rights reserved.