Company Website:
https://www.tivo.com/
SAN CARLOS, Calif. -- (Business Wire)
TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment
technology and audience insights, today unveiled its post-game report
highlighting this year’s most engaging commercials, promotions and
in-game moments from yesterday’s overtime comeback by the New England
Patriots over the Atlanta Falcons.
As Tom Brady and Matt Ryan faced off, so did the advertisers. This
year’s “tech” bowl brought out the best in technology advertisers,
including Amazon, Google, Hulu, Intel, Mobile Strike, Netflix, Nintendo,
T-Mobile, Sprint, Squarespace, Wix and World of Tanks. Accompanying the
tech-themed advertisements, Intel brought the latest in GPS-controlled
drone technology to join Lady Gaga during the halftime show.
Commercial content spun the gamut, from cute and comedic to sweet and
sentimental, often including celebrity faces and sports star cameos. Bai
Brands ranked the highest overall in engagement with an appearance by
Christopher Walken, who dramatically delivered the lyrics to “Bye Bye
Bye” alongside Justin Timberlake.
Top 10 Commercials and Promotions
The following are the top 10 commercials and promotions from the big
game, according to TiVo:
1. Bai
Brands – BaiBaiBai
2. Kia
– Hero's Journey
3. It's
a 10 Haircare – It's a 10 Haircare
4. T-Mobile
– Its All That and More
5. Honda
– Yearbooks
6. Anheuser-Busch
– Born the Hard Way
7. Paramount
– Transformers: The Last Knight
8. General
Motors -- If That's a Buick
9. Disney
– Pirates of the Caribbean: Dead Men Tell No Tales
10. Wonderful
Company – Ernie Gets Physical
TiVo uses second-by-second data and measurement tools to rank the top
commercials from this year’s championship game, based on commercial
retention compared to overall program viewership.
“As one of the biggest broadcasting events of the year, this epic
showdown represents the perfect opportunity for brands and advertisers
to attract and engage with fans on the grandest sports stage in the
world,” said Paul Stathacopoulos, vice president of strategy, TiVo.
“Marketers are often searching for the most efficient and effective
platforms to reach their customers but even as commercial content
continues to get flashier, strategic placement is key. Using advertising
analytics and data-driven audience insights can further nurture viewer
engagement, leading to better entertainment experiences.”
Top Moment of the Broadcast
For the seventh consecutive year, TiVo found viewership for the halftime
show exceeding that of the overall game. Known for her over-the-top
ensembles and electronic dance moves, Lady Gaga’s high-tech halftime
performance was exceedingly well-received, generating 41 thousand tweets
per minute. The pyrotechnic showcase ended with this year’s top moment
of the broadcast including a theatric mic drop and jump off the stage.
Based on data from the last nine years, this year’s halftime show ranked
third right behind 2012’s performance by Madonna and 2015’s halftime
show featuring Katy Perry and Lenny Kravitz.
Top Three In-Game Moments
The most engaging in-game moments all took place within the last 30
minutes of the game: (1) At second and goal from the 2-yard line in
overtime, Brady tosses the ball to James White, who scores a touchdown
for the Patriots’ victory. (2) With three seconds left in regulation
time, Brady hands off to Dion Lewis, who goes out of bounds at the New
England 48-yard line, leading to the first overtime in NFL championship
history. (3) At the 1-yard line, Brady hands off to James White, who
crosses the goal line for a touchdown. After the 2-point conversion, the
game is tied at 28-28 with less than a minute remaining in the game.
TiVo subscribers can view all of this year’s top commercials from their
TiVo devices. Go to TiVo Central and either hit 5 on the TiVo remote or
go to “Find TV Movies and Videos” > “Browse TV & Movies” > “New &
Notable.”
Download TiVo’s post-game infographic here.
Methodology
TiVo’s analysis was prepared using aggregated, anonymous, live +
same-day second-by-second audience measurement data from households with
the Emmy-award winning TiVo® service. TiVo gauges the interest in
programming content by measuring the percentage of the TiVo audience
watching or re-watching any given moment in the programming. The most
engaging ads and promotions are determined by looking for spots with the
biggest bump in viewership relative to the surrounding 15 minutes of
programming, offering a true reflection of change in viewership.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program guide to
the DVR, TiVo delivers innovative products and licensable technologies
that revolutionize how people find content across a changing media
landscape. TiVo enables the world’s leading media and entertainment
providers to deliver the ultimate entertainment experience. Explore the
next generation of entertainment at tivo.com,
forward.tivo.com
or follow us on Twitter @tivo
or @tivoforbusiness.
Forward-looking Statement
All statements contained herein that are not statements of historical
fact, including statements that use the words “will” or “is expected
to,” or similar words that describe TiVo Corporation’s or its
management’s future plans, objectives or goals, are “forward-looking
statements” and are made pursuant to the Safe-Harbor provisions of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of TiVo Corporation to be
materially different from the historical results and/or from any future
results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in TiVo’s most recent
report on Form 10-Q and other documents of TiVo Corporation, Rovi
Corporation and TiVo Solutions Inc. (formerly known as TiVo Inc.) on
file with the Securities and Exchange Commission (available at www.sec.gov).
TiVo Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170206005639/en/
Contacts:
Finn Partners
Ricca Silverio
+1-949-439-7869
tivo@finnpartners.com
Source: TiVo Corporation
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