Company Website:
http://www.adobe.com
LAS VEGAS -- (Business Wire)
At Adobe Summit (Nasdaq:ADBE), more than 13,000 attendees will get an
up-close look at Adobe’s latest technologies coming out of its R&D labs.
Hosted by Leslie Jones of “Saturday Night Live,” Adobe’s popular “Summit
Sneaks” offers an exciting and entertaining look into future technology.
Audience favorites often become product offerings, like Smart
Tags in Adobe Marketing Cloud and Anomaly
Detection in Adobe Analytics Cloud.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180328005637/en/
Some of the projects Adobe will be showcasing at “Summit Sneaks” include:
- Perfect Path: What if marketers could automatically determine
the most effective, uniquely tailored journey for each and every
customer? Project “Perfect Path,” which will leverage Adobe Sensei,
does just that. It creates an “experience graph” that maps out every
possible customer journey. Taking into consideration objectives and
target audiences, Adobe Sensei automatically recommends the optimal
journey for each individual.
- Catching Bot Fraud: Digital ad fraud poses a significant
challenge to advertisers, with economic losses estimated to be about $6.5
billion last year. Adobe is in a unique position to help address
this problem through its broad analytics and advertising footprint. In
fact, data scientists at Adobe have found a way to distinguish real
humans from bots. Specifically, certain sets of users are reliably
“human,” such as customers who are logged into financial websites. By
running advanced machine learning models on this specific data set of
users, data scientists can predict what portion of web traffic is
human versus bot-based. Through the power of AI, advertisers and
publishers can exclude fraudulent ad views and avoid wasting money.
- Video Ad AI: Project “Video Ad AI” gives video advertisers the
power of AI to improve their video ad performance through predictive
performance modeling and recommendations. As an example, let’s take a
60-second TV spot that needs to be rolled out across social media
platforms. The video is first auto-tagged for benchmarking against
similar content. Adobe Sensei assesses past performance of content
that is similar to the TV spot to generate an effectiveness score.
Recommendations to improve the ad’s effectiveness score (such as
changing the length and flow of the video) are sent to video
advertisers in Adobe Premiere Pro CC, along with the original ad, for
editing. Advertisers can adjust the ad to retain creative elements,
while aligning with marketing objectives to deliver high-performing
content.
- Launch It: Tag management of website content enables marketers
to organize their content and measure its effectiveness. It is
arguably one of the most critical but least glamorous tasks a marketer
has to handle—a manual process that can take substantial time and
effort away from other tasks. Project “Launch It” leverages AI and
natural language processing to fully automate the tag management
process. Launch It will scan a website, inspecting all elements of the
content and provide a recommendation on the optimal tagging
structure. Once the marketer confirms, everything is auto-tagged and a
task that often takes days or even weeks can be completed in minutes.
- Master Plan: When building the overall customer experience from
first touchpoint to loyalty programs, brands spend a great deal of
time orchestrating tasks such as asset selection and building a
marketing mix. Project “Master Plan” will tap the power of Adobe
Sensei to help marketers complete this process far faster, freeing up
time to focus on other demands. Recommendations will be delivered on
everything from relevant assets to the optimal marketing mix across
display, email, social, mobile and other channels. Moreover, Sensei
will adjust “Master Plan” recommendations in real time when variables
such as the budget might change.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed
to give enterprises everything needed to deliver exceptional customer
experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud
and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud
Platform and integrated with Adobe Creative Cloud and Document Cloud.
Leveraging Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class solutions, a
complete extensive platform, comprehensive data and content systems, and
a robust partner ecosystem that offer an unmatched expertise in
experience delivery.
About Adobe Sensei
Adobe Sensei is a framework and set of intelligent services built into
the Adobe Cloud Platform which dramatically improve the design and
delivery of digital experiences. Adobe Sensei leverages the company’s
massive volume of content and data assets, as well as its deep domain
expertise in the creative, marketing and document segments, within a
unified artificial intelligence/machine learning framework. To learn
more, visit adobe.com/go/sensei.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180328005637/en/
Contacts:
Adobe
Kevin Fu, 415-832-2266
kfu@adobe.com
or
Adobe
Ashley
Levine, 415-832-4161
aslevine@adobe.com
Source: Adobe
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