Performance and Security Suite Capabilities Deliver the Speed for
Online Retailers to Deliver Exceptional Customer Experiences
Company Website:
http://instartlogic.com
PALO ALTO, Calif. -- (Business Wire)
Instart Logic,
the leading provider of application delivery solutions, today announced
it has become a certified IBM (NYSE:IBM) Ready for Commerce partner in
order to help retail clients accelerate the performance of their
e-commerce platforms. Instart Logic completed the rigorous verification
process to ensure compatibility with IBM WebSphere Commerce and IBM
Commerce on Cloud.
Now more than ever, retailers seek to provide rich e-commerce
experiences for consumers. To create these interactive experiences,
websites are loaded with additional functionalities, resulting in
platforms being weighed down, which affects load times. This lag in
performance results in high abandonment rates and lost revenue for
online retailers.
In the past, the only solution to this performance issue was through
legacy providers that built a hardware-based, geographically dispersed
network to store static content at the edge of the network. However,
traditional hardware-based solutions are not capable of handling
dynamic, interactive content.
Instart Logic’s Application Delivery Platform brings a fundamental new
approach to website delivery and security to users of IBM WebSphere
Commerce and IBM Commerce on Cloud. It uses software and machine
learning to solve the modern application delivery problems in the mobile
era. The Performance Suite cuts time to interact with the back-end
platform and increases page views, while the Security Suite keeps users
safe, ultimately resulting in higher engagement and conversion rates.
World of Watches, an
e-commerce site for luxury watches, has already experienced success with
using the Instart Logic and IBM joint solution, shortening its page-load
times by 62 percent, going from 8 seconds to 3 seconds. As a result, the
retailer saw a 12 percent increase in conversion rates.
“When shoppers are presented with a poorly performing e-commerce
experience, the online retailer’s order conversion rates will likely
suffer,” said Adam Orentlicher, director, IBM Commerce. “This
collaboration with Instart Logic helps online retailers proactively
address performance concerns in the delivery of that experience, while
leveraging their current IBM Commerce investments.”
As a certified IBM partner, those on IBM’s Ready for Commerce platforms
experience the convenience of integration with Instart Logic with no
code changes. Instart Logic’s Application Delivery Platform is
guaranteed 20 percent faster than any other solution currently in the
marketplace, while providing advanced security features, such as DDoS
mitigation and an intelligent Web Application Firewall. Currently,
Instart Logic’s solutions serve more than 30 million users per month in
more than 180 countries everyday.
“Applications are now being developed with focus on intelligence on the
client side to better engage with consumers. This shift in Web
infrastructure also requires an evolved solution,” said Samrah Khan,
vice president of business development at Instart Logic. “Driving
customer engagement and delivering meaningful experiences is our top
priority. This goal directly aligns with IBM’s Ready for Commerce
platforms, one of the leaders in the enterprise commerce platforms.
Through this partnership, our customers can worry less about peak hour
performance and DDoS attacks, and focus more on generating higher
revenue.”
About Instart Logic
Instart Logic makes application delivery
fast, secure, and easy. Instart Logic’s end-to-end platform combines
machine learning for performance and security with a content delivery
network (CDN) for application delivery, and is designed for DevOps and
mobile-first applications. Using Instart Logic, organizations can
provide ultra-fast, visually immersive and secure experiences on any
device to maximize revenue, deliver superior customer experiences and
gain competitive advantage. Instart Logic is funded by Andreessen
Horowitz, Four Rivers Group, Geodesic Capital, Greylock Partners, Hermes
Growth Partners, Kleiner Perkins Caufield & Byers, Sutter Hill Ventures,
Telstra Ventures, Tenaya Capital, Wing Venture Capital and several
notable Silicon Valley angel investors. Learn more at https://www.instartlogic.com
or follow us on Twitter at @InstartLogic.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160427005572/en/
Contacts:
Instart Logic
Ami Badani, 408-334-0324
pr@instartlogic.com
or
Method
Communications
Joshua Heath, 801-461-9794
joshua@methodcommunications.com
Source: Instart Logic
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