New Sentiment Meter Software Shows the Impact of Public Sentiment on Latest Delhi Election

Company Website: http://in.rediff.com/index.html
MUMBAI, India -- (Business Wire)

Rediff.com India Pvt. Ltd (NASDAQ: REDF) today announced that it has released a three-party Sentiment Meter that allows users to share their views and see the impact of public sentiment on an election outcome. Users can simply engage the slider tool to create possible public sentiment scenarios and then watch the results of their efforts reflected on dynamic seat distribution histograms and an interactive map.

This new application release comes close at the heels of another Data Journalism analysis produced recently by Rediff.com that presented the impact of social media on the upcoming Delhi Elections.

Rediff’s latest Sentiment Meter tool for the Delhi Elections in India enables users to make their own judgement, as the calculation used to create it precludes any bias and relies purely on factual data.

"We developed this innovative Sentiment Meter tool with the belief that users today are qualified to make informed judgements and are looking for an unbiased presentation of facts. We will continue to build tools that simplify vast quantities of complex data for easy understanding and meaningful interpretation, while leveraging the immense power of data analysis," said Ajit Balakrishnan, Founder and CEO of Rediff.com.

Interested users can try out the Sentiment Meter by visiting http://labs.rediff.com/delhi-assembly-elections-2013.

About Rediff India:
Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

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Investor Relations and Corporate Affairs Contact:
Rediff.com India Ltd.
Mandar Narvekar, +91-22-6182-0000
investor@rediff.co.in
or
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Glenn Wiener, 212-786-6011
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Dionne Manchester, 212-786-6068
dionne@GWCco.com

Source: Rediff.com India Ltd.